1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
Post Graduation in Digital Marketing
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
IIDE Delhi Campus & Culture
With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand They also regularly organize cultural events to enhance the learning experience.
Online Digital Marketing Course
The Online Digital Marketing Course in India consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.
IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing or grow their business.
They also provide an Offline campus immersion option in Delhi for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No – +91 91361 59148
Email ID – admissions@iide.co
Website – iide.co
Instagram – https://www.instagram.com/iideonline/
Address – E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
3. Chandigarh Institute of Internet Marketing
Chandigarh Institute of Internet Marketing (CIIM) is an ISO Certified professional Institute of Digital Marketing in Chandigarh, founded in 2014 by Mr Surjeet Thakur. They are a certified partner with Google AdWords and Analytics. In a span of 6 years, they have trained over 1300+ students via their classroom training courses. They offer an offline digital marketing course in Chandigarh to students, entrepreneurs, corporates and other working professionals.
Course Syllabus
- Introduction To Digital Marketing
- Website Planning & Creation
- Search Engine Optimization
- Google Ads (Ppc)
- Social Media Marketing
- Youtube Seo & Marketing
- Ecommerce Marketing
- Lead Generation Strategy
- Blogging / Vlogging
- Google Adsense
- Affiliate Marketing
- Freelancing
- Video Editing
- Graphics Designing
- Website Designing
Course Highlights
- 6-months Internship Program Available.
- Industry Recognized Certificate
- 0% EMI Option Available
- Lifetime Free Support
Course Reviews
The overall review of CIIM, the Chandigarh Institute of Internet Marketing, is mixed. Some students have had positive experiences, particularly when they had knowledgeable and experienced instructors. They appreciated the flexibility of class hours and felt that the material was well understood.
However, there are also negative reviews, with some students expressing disappointment in the organization of courses, unstructured course materials, and, in some cases, infrequent classes and reliance on pre-recorded videos made by instructors.
Culture
CIIM fosters a sense of community by celebrating festivals and hosting exciting events, all aimed at bringing students together, allowing them to connect, unwind, and share unforgettable moments.
Contact Details
Phone: +91 7347392745
Address: SCO 54-55, Sector 34-A, Chandigarh 160034
Email: info@ciim.com
Website: ciim.in
4. ThinkNEXT
ThinkNext is an ISO certified company in the educational domain, founded in 2011. They provide one of the best digital marketing courses in Chandigarh, and they are also certified Google partners. Apart from their digital marketing course, they also provide training in programming languages, robotics and more.
Course Syllabus
- Digital Marketing Ecosystem
- Website Planning & Creation
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Email Marketing
- WhatsApp Marketing
- Google Ads (PPC)
- Google Analytics
- Ecommerce Marketing
- Content Marketing
- Facebook Ads
- Affiliate Marketing
- Online Reputation Management (ORM)
- YouTube SEO
Course Highlights
- 750+ Placement Partners
- 100% Job Placement
- Free Interview Preparations
- Up To Date Curriculum
- 3 Months Internship Program
- Flexible Learning Options
Course Placements
They do provide placements but we couldn’t find any information regarding their placement partners.
Course Reviews
There is a mixture of positive and negative feedback about ThinkNext Technologies. The positive reviews highlight effective teaching and training experiences, while the negative review raises concerns about the institute’s reliability and practices. However, since this institute provides a wide variety of courses, we couldn’t pinpoint a particular review for their digital marketing course.
Culture
There is no mention of any extracurricular activity or event held for the students on the website.
Contact Details
Phone: +91 783401000
Address: S.C.F 113, Phase 11, Sector 65, Sahibzada Ajit Singh Nagar, Punjab 160062
Email: info@thinknext.co.in
5. Digital Vidya
In 2009, Digital Vidya was established with the primary goal of delivering global training. Subsequently, in 2013, they expanded their offerings to include comprehensive digital marketing courses.
In addition to educating students, they also offer guidance to corporate professionals in various digital marketing and IT courses. Their partnerships with prominent companies enables them to offer up-to-date curriculum and equip their students to tackle the challenges of the digital marketing industry. They are listed as #11 on our list of Digital Marketing courses in Delhi.
Course Syllabus
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Facebook Marketing
- Inbound Marketing
- Web Analytics
- Other Digital Marketing Topics
Courses Highlights
- Assignments
- Quizzes to test knowledge
- Case studies
- Mentorship sessions
Course Reviews
Digital Vidya has a Google Rating of 4.5 stars, based on 122 reviews from students. Students have highlighted that their course is well structured. However, some have expressed dissatisfaction regarding their placement assistance.
Culture
This course is purely online as of today. We couldn’t find any pictures of their online lectures.
Contact Details
Phone: 80100-33033
Email: info@digitalvidya.com
6. Morph Academy
Morph Academy is an IT training institute founded in 2009. They offer courses such as Animation Courses, Web Designing, Graphic Designing, Fashion Designing, Film Making, Video Editing, Music Production, Photography and Digital Marketing.
Course Syllabus
- Principles of Digital Marketing
- Website Development
- Search Engine Optimisation (SEO)
- Google AdSense and Affiliate Marketing
- Search Engine Marketing (SEM)
- Social Media Optimization
- Email Marketing
- Online Reputation Management
- Google Analytics
Course Highlights
- Classroom Training Program
- Study Loans Available
- Scholarships Available
- Placement Assistance
- PG & Hostel Facilities Available
Course Placements
The institute hasn’t mentioned anything regarding their placement partners.
Course Reviews
All the reviews are highly positive and express satisfaction with Morph Academy in Chandigarh. Reviewers consistently praise the friendly and effective staff and teachers at the academy but there are almost close to none reviews related to their digital marketing course.
Culture
There is no mention of their student culture or any extracurricular activities.
Contact Details
Phone: +91 9501489999
Address: SCO 64-65, 3rd Floor, Sub. City Center, Sector 34A, Sector 34, Chandigarh
Email: info@morphacademy.com
7. Excellence Technology
Excellence Technologies is a leading institution in Chandigarh that offers top-notch software industrial training. Their comprehensive training programs are designed to empower individuals to elevate their professional careers and achieve excellence in their chosen fields. They specialize in various aspects of software testing and marketing courses.
Course Syllabus
1. Introduction to Digital Marketing
2.Website Planning and Development
3. Search Engine Optimization (SEO)
4. Pay-per-Click (PPC) Advertising
5. Social Media Marketing
6. Email Marketing
7. Content Marketing
8. Social Media Listening and Online Reputation Management
9.Web Analytics and Conversion Tracking
10. Mobile Marketing
Course Highlights
- Learn 100% practical work
- 220 Hrs Instructor Led Training
- Work on live projects
- 100% job assured after course completion
Course Reviews
Students who have attended courses at Excellence Technology have expressed overwhelmingly positive experiences.
They have commended the institution for its well-structured course materials, in-depth coverage of essential topics, knowledgeable instructors who provide individual attention, and practical insights into various fields.
Contact Details
Phone: +91 9317788822
Email: info@excellencetechnology.in
Address: Excellence Technology, C-133 First Floor Industrial Area Phase-8 Sector-72, Mohali
8. Webhopers Academy
WebHopers Academy is a comprehensive digital marketing and web design training institute overseen by the renowned firm known as WebHopers Infotech PVT. LTD., based in Chandigarh. They are dedicated to delivering high-quality and hands-on education while fostering enduring connections with their students. The institution is distinguished by its team of highly certified mentors and trainers, each possessing over 8 years of industry experience.
Course Syllabus
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) training
- Social Media Optimization (SMO ) Training
- Social Media Advertising (SMM)
- Email Advertising Training
- Mobile Advertisement
- Research of Topic
- Set Target Goal
- Internet Marketing Strategy
- Defining the target market
- inbound/ Outbound Marketing
- Social Media Marketing
- Google Adwords (PPC)
- Infographics Content Advertising
- Google Analytics
- Affiliate Marketing
- E-mail advertising
- E-commerce Advertisement
- App Store Optimization
Course Highlights
- 100% Practical Training.
- 100% Job oriented course.
- Advance Online Advertising Tips & Tricks.
- Online Certifications.
- Interview Preparation.
Contact Details
Phone No: +919856890001
Email Id: info@webhopers.com
9. IIM Skills
IIM Skills is a leading online Ed-Tech institute in India with a presence in 23 Asian cities. They are listed as #5 on our list of Digital Marketing courses in Delhi. The institute offers a variety of professional courses that cover both basic and advanced topics. They provide 180 hours of comprehensive digital marketing training by experienced trainers and professionals.
IIM Skills has trained over 25,000 students in over 1,000 batches. The institute also offers placement support and helps students create strong resumes.
Course Syllabus
- Search Engine Optimization
- Social Media Marketing
- E-commerce Marketing
- SEM
- Web Analytics
- Automation
Courses Highlights
- 10+ Case Studies
- 13 Other Certifications Preparation
- Easy EMI options
- They specialize in Content Writing Training
- Portfolio Building
Course Reviews
IIM Skills has a 4.9 rating on Google, based on 264 reviews. Students have highlighted that they had a good learning experience and thought that their trainers were supportive. However, some reviews have expressed concerns about the lack of a structured framework and course flow.
Culture
We could not find any pictures of the student culture at IIM Skills as they offer an online course. We recommend you contact the institute for more information.
Contact Details
Phone: 8800290309
Address: 1001, 10th Floor, Tower-1, Pearls Omaxe Building, Netaji Subhash Place, Pitampura New Delhi.
Email: info@iimskills.com
