1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
IIDE Mumbai Campus & Culture
With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.
Online Digital Marketing Course
The Online Digital Marketing Courses consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.
IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing or grow their business.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No – 096199 58615
Email ID – admissions@iide.co
Website – iide.co
Instagram – https://www.instagram.com/iideonline/
Address – Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
3. Digital Gurukul
Digital Gurukul was founded by Dr.Raj Padhiyar and is based in Indore. They are considered to be one of the leading institutes in digital marketing and focus on training their learners to best fit into the real world.
Course Syllabus
Course Highlights
- 11+ Globally Acclaimed Certificates
- A/c Classrooms
- Free Wifi
- Handmade Notes and Free Access to the Digital Library
- Practical Work
- 100% Internship, Placement and Startup Assistance
- Experienced Faculty
Course Reviews
Digital Gurukul has a rating of 4.7 on Google with 519 reviews where many of their students have praised them for providing interactive and informative. However few of their students have also expressed having dissatisfaction with their unfulfilled promises and lack of clear communication.
Culture
Here’s a an image of the students during one of their lectures.
Contact details
Phone: 9584831230; 9022888883
Address: FH-229, Scheme no.54, Vijay Nagar, opp. Softvision College, near Hotel Marriott, Indore- 452010.
Email: infor@digitalgurukul.in
4. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Highlights
- Certifications
- Co-created with Facebook
- 45+ Projects and Case studies
- Career mentoring
- Resume assistance
- Job assistance
Course Placements
We couldn’t find any placement partners on Simplilearn’s website for the course.
Course Reviews
Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.
Culture
We couldn’t find anything related to their student culture on the website.
Contact Details
Phone: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.
5. Digital Mind
Crazyonweb is an institute that was started by Sachin Dixit in 2010 with the aim of connecting businesses and students to the digital world today. Having an experienced set of faculty, Crazyonweb assures the best quality education to its learners.
Course Syllabus
Course Highlights
- Regular Assignments to Mark Progress
- Experienced Faculty
- Practical Training
- Certificate Upon Completion
- 100% Placement Assistance
Course Placements
We couldn’t find anything related to their placements on the website.
Course Reviews
Culture
Here’s a an image of the students during one of their lectures.
Contact Details
Phone: 088719 83367
Address: Bakhatgarh Towers, 117, 1st, 10/1, near 56 Dukan, New Palasia, Indore, Madhya Pradesh 452001
6. Future Multimedia
Future Multimedia, situated in Indore is one of India’s fastest growing institutes for skill development. They provide intensive training for the corporate world, students, entrepreneurs, and more. They pride themselves with the success of their former students who are now hired in leading companies.
Course Syllabus
Course Highlights
- Placement Assistance
- Certificate Upon Completion
- Qualified Faculty
- Excellent Use of Technology
Course Reviews
Future Multimedia has a 4.7 google rating with 760 reviews. According to these reviews, some of their students have found the faculty’s teaching quality and course content lacking, while others have appreciated the support and responsiveness of the team.
Culture
Here’s a an image of the students during one of their lectures.
Contact Details
Phone: +91 98933-85789
Address: 114, Orange Business Park , Above McDonald’s, Bhawarkua Main Road, Indore, Madhya Pradesh 452001.
Email: info@futuremultimedia.in
7. Digital Vidya
In 2009, Digital Vidya was established with the primary goal of delivering global training. Subsequently, in 2013, they expanded their offerings to include comprehensive digital marketing courses.
In addition to educating students, they also offer guidance to corporate professionals in various digital marketing and IT courses. Their partnerships with prominent companies enables them to offer up-to-date curriculum and equip their students to tackle the challenges of the digital marketing industry. They are listed as #11 on our list of Digital Marketing courses in Delhi.
Course Syllabus
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Facebook Marketing
- Inbound Marketing
- Web Analytics
- Other Digital Marketing Topics
Courses Highlights
- Assignments
- Quizzes to test knowledge
- Case studies
- Mentorship sessions
Course Reviews
Digital Vidya has a Google Rating of 4.5 stars, based on 122 reviews from students. Students have highlighted that their course is well structured. However, some have expressed dissatisfaction regarding their placement assistance.
Culture
This course is purely online as of today. We couldn’t find any pictures of their online lectures.
Contact Details
Phone: 80100-33033
Email: info@digitalvidya.com
7.WS CubeTech
At WsCube Tech, they provide comprehensive offline and online digital marketing courses in India, complete with certificates. Over the years, WsCube Tech has gained insight into the learners’ expectations, shaping the curriculum to meet those needs. The program consists of regular digital marketing training featuring live Zoom classes conducted by seasoned mentors.
Participants will engage in hands-on learning, covering a range of topics including SEO, social media marketing, Google Ads and PPC advertising, blogging, affiliate marketing, YouTube marketing, content marketing, email marketing, and 17+ additional modules.
Course Syllabus
- Introduction to Digital Marketing
- Successful Digital Marketing Case Studies
- Graphic Designing Using Canva
- Domain Marketing
- Building WordPress Websites
- eCommerce Website Development With Shopify
- SEO Mastery
- Blogging
- Google AdSense
- Google Analytics
- Google Tag Manager + Google Analytics
- Email Marketing
- Social Media Marketing
- Google Ads Mastery
- Third-Party Ads
- Social Media Optimization (SMO)
- YouTube Marketing
- App Store Optimization (ASO)
- Online Reputation Management (ORM)
- National & International Freelancing
Course Highlights
- Experienced Mentors
- Doubt-Clearing Sessions
- Interactive Live Classes
- Digital Marketing Certificate
- Completely Practical
- Job Assistance
Course Reviews
WSCubeTech 4.2 star rating on Google where many students are praised quality of instruction and the learning experience they provide. However, few of their students have also shown dissatisfaction in their post-course support and placements.
Culture
There is no mention of any extra curricular activities on the webiste.
Contact Details
Phone: 092696 98122
Address: First Floor, Laxmi Tower, Bhaskar Cir, Ratanada, Jodhpur, Rajasthan 342001
9.Upgrad
Online higher education company UpGrad offers degrees and certificates in digital marketing and other fields such as IT, accounting, and management from top universities all over the world. The purpose of the program is to help working adults and students upskill while continuing to study and work at the same time. This course will help students in getting an understanding of SEO, SMM, and other digital skills required in the field of marketing.
Course Syllabus
- Digital Marketing Landscape
- Customer Centricity
- Blog Creation Project ( WordPress)
- Programmatic & Display Advertising
- Web Analytics
- Search Engine Optimisation (SEO)
- Marketing Analytics & Integrated Strategy
- Capstone Project
Courses Highlights
- Daily Doubt Resolution
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Video classes
- 5 specializations to choose from
Course Reviews
upGrad has a 4.1 rating and 498 reviews on Google where many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.
So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.
Culture
Since upGrad’s courses are online, we were unable to find any pictures of their student culture.
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
10. Knowledge Hut
At #9 on this blog, we list Knowledge Hut – an institute founded in 2011 by Subramanyam Reddy. It was recently acquired by Upgrad and together plans to help professionals from a variety of industries and sectors to develop new skills and apply them in a variety of ways within the global corporate world. In addition, the school offers courses in industries such as technology and digital media. It is renowned for its online classes and corporate training sessions. Through workshops conducted by industry experts, the company ignites minds and motivates professionals to overcome obstacles.
Course Syllabus
- Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
- Marketing Analytics
- Introduction to marketing analytics
- Segmentation, Targeting, and Tracking
- Budgeting & Planning
- Acquiring and Engaging Users
- Developing a content strategy
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
Courses Highlights
- 16 hours intensive and interactive course on Digital marketing
- Learn the strategies needed to improve the reach of your business
- Understand what works and what does not
- Learn from real-world examples and case studies
Course Placements
There is no mention of placement on their digital marketing course page.
Course Reviews
Students at Knowledgehut appreciated the interactive and fun-filled sessions, along with the supportive executives throughout the course. However, some have experienced challenges with post-payment communication and course scheduling, feeling left adrift after their initial investment. Despite these concerns, the institute maintains a commendable rating of 4.7 on its Google business profile.
Culture
Since this course is purely online there is no evident showcase of their student culture for this course.
Contact Details
Phone: +91-84484-45027 / 1800-121-9232
Email: support@knowledgehut.com
11. MCTA – Marketing Course Training Academy
Ranking at #10, MCTA Academy is a leading online digital marketing institute in Indore. They offer a variety of courses designed to help students develop and enhance their digital marketing skills. With over a decade of experience and also has a proven track record of success.
Course Syllabus
- Search Engine Optimization + WordPress Web Design
- Google Analytics
- Search Engine Marketing
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Whatsapp & Webchat Process
- Drip Marketing
- Influencer Marketing
Courses Highlights
- Intensive classroom training
- Hands-On Training
- Access to Free Workshops
- 7 Industry Recognized Certifications
Course Placements
MCTA has placed their students in companies like LogicServe Digital, Just Dial & Times Of India.
Course Reviews
MCTA has a Google rating of 4.5, with students praising the comprehensive and up-to-date digital marketing course. However, some students have also mentioned that there is limited seating facility at the campus for the digital marketing course.
Culture
MCTA frequently hosts freelancing and interview webinars for their students. Webinars like these allow students to gain insight from experienced professionals. Here’s a glimpse of their sessions –
Contact Details
Phone: 8448440810 / 9807899899
Email: info@mcta.co.in
