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Top 20 MBA in Digital Marketing in Delhi Colleges – 2025

MBA in Digital Marketing in Delhi Colleges

Delhi has long been the business and education hub of India. In 2025, with the rise of AI-driven campaigns, social media dominance, e-commerce, and performance marketing, Digital Marketing MBAs are more in demand than ever. Whether you are a graduate looking to specialize or a working professional aiming to upskill, Delhi offers some of the best institutions for MBA-level education in Digital Marketing.

This blog lists the Top 20 MBA in Digital Marketing Colleges in Delhi for 2025, complete with course details, fees, placements, admission process, and unique features — to help you make the right choice for your career.

Table of Contents

Why Choose an MBA in Digital Marketing in 2025?

  • High-Demand Skills: Expertise in SEO, SEM, social media, analytics, and AI marketing.

  • Diverse Career Opportunities: From Digital Strategist to Performance Marketing Manager.

  • Industry-Relevant Curriculum: Live projects, case studies, and internships.

  • Attractive ROI: Strong placement opportunities with packages ranging from ₹5 LPA to ₹34 LPA.

The Digital School: MBA-Level Postgraduate Program in Digital Marketing & Strategy

Digital Coim 

Didital coim

  • Program Highlights

    • Digital Coim Duration: 11 months; available at Delhi and Mumbai campuses (weekday batches).

    • Government-recognised, AI-driven curriculum with a compulsory 3-month industry internship.

    • Limited seats (40 in Delhi); next Delhi batch begins August 30, 2025.

  • Curriculum Structure
    Semester 1:

    • Marketing & Management Fundamentals

    • Website creation (WordPress & UX/UI basics)

    • Content strategy, storytelling, copywriting

    • Organic social media, influencer & community marketing

    • Paid media: Meta, LinkedIn, YouTube, display ads

    • Media planning & buying, plus soft skills, presentation design, and personal branding

    Semester 2:

    • In-depth tool mastery (AI tools included) and advanced specialisations such as Creative Strategy and Performance Marketing

    • Hands-on learning: 6 live brand projects, access to WARC case studies, and a capstone thesis/internship

  • Placements & ROI

    • Placement rate: ~93% with 54% average salary hike

    • Average salary: ₹4.5 LPA; highest up to ₹12 LPA

  • Admissions & Financing

    • Application process includes IAT (IIDE Admissions Test) and Personal Interview

    • Fees: ₹6.45 L without scholarship; waivers up to ₹1 L available. EMI options are offered

Digital Scholar – Online Global MBA in Digital Marketing & AI

  • Overview & Accreditation
    A 1-year, globally accredited MBA delivered in collaboration with Woolf University (Malta, EU). The degree aligns with the European ECTS system and is recognized in 50+ countries.

  • Curriculum & Delivery

    • Focused on AI-powered marketing, performance ads, automation, content strategy, and analytics.

    • Weekly case-study challenges and real-time, agency-style projects with live brand internships.

    • Access to WARC’s marketing case repositories and delivered by top-tier digital practitioners.

  • Certifications & Tools
    Students earn industry-aligned certifications such as Google Ads, Meta, HubSpot, as well as proprietary Digital Scholar certificates (AI Marketing, Personal Branding, Analytics).
    Learners engage with 50+ tools including ChatGPT, Midjourney, Canva, GA4, Meta Ads Manager, Make.com, and more.

  • Student Support & Outcomes
    Includes 300+ hiring partners, mock interviews, salary negotiation coaching, freelance/agency setup support, and global mobility opportunities.

Shiv Nadar University – MBA in Digital Business & Marketing Analytics

  • Overview
    A 2-year full-time MBA through the School of Management & Entrepreneurship, focusing on digital business models, analytics, and AI-driven marketing.

  • Curriculum Highlights
    Core marketing strategy courses, electives such as Digital Analytics, Marketing Automation, and AI Applications in Business.

  • Mode: On-campus (Greater Noida)

  • Fees: ~₹11 L

  • Placement Range: Avg ₹7 LPA, up to ₹12 LPA

Faculty of Management Studies (FMS), Delhi University – MBA with Digital Electives

  • Overview
    A traditional, highly rated 2-year MBA offering digital marketing electives and marketing analytics.

  • Mode: On-campus, Delhi

  • Fees: ₹1.92 L (entire program)

  • Placements: Avg ₹34 LPA — exceptional ROI

New Delhi Institute of Management (NDIM) – MBA with Dual Specialization (inc. Digital Marketing)

  • Overview
    A 2-year PGDM/MBA equivalent with dual specialization options including Digital Marketing.

  • Curriculum Highlights
    Modules in SEO, SEM, marketing analytics, and brand strategy.

  • Mode: On-campus, Delhi

  • Fees: ₹12.75 L

  • Placements: Avg ₹12 LPA

IMT Ghaziabad – PGDM/MBA with Digital Marketing Modules

  • Overview
    Well-established management school offering marketing programs with digital electives.

  • Mode: On-campus

  • Fees: ~₹1.5 L for digital-focused PGDM

  • Placements: ₹8–18 LPA

Amity University, Noida – MBA in Digital Marketing

  • Overview
    Specialized 2-year MBA focusing on modern marketing channels and practices.

  • Mode: On-campus, Noida (NCR)

  • Fees: ₹14.8 L

  • Placements: Avg ₹6–9 LPA

IIT Delhi – Department of Management Studies (DMS IITD)

  • Overview
    Offers a general 2-year MBA (Management Systems) with elective flexibility, including marketing.

  • Mode: On-campus, Delhi

  • Fees: Competitive for an IIT program

  • Placements: High — often ₹20 LPA+

  • Ranking: 4th among Indian management schools (NIRF)

IGNOU – MBA in Digital Marketing & E-Commerce

  • Overview
    Distance MBA tailored for working professionals, blending digital marketing and e-commerce.

  • Mode: Online/Distance

  • Fees: ₹37,800

  • Placements: Self-arranged; flexible learning

K.R. Mangalam University – MBA (Digital Marketing)

  • Overview
    Partnerships with industry for real-world learning.

  • Mode: On-campus, Greater Noida (NCR)

  • Fees: ₹3.2 L

  • Placements: ₹4–6 LPA

Jaypee Institute of Information Technology – MBA in Digital Marketing

  • Overview
    Affordable 2-year MBA program with digital marketing emphasis.

  • Mode: On-campus, Noida (NCR)

  • Fees: ₹1.25 L

  • Placements: ₹3–5 LPA

NIET (Noida Institute of Engineering & Technology) – MBA in Digital Marketing

  • Overview
    Low-cost program aimed at digital marketing careers.

  • Mode: On-campus, Noida (NCR)

  • Fees: ₹1.55 L

  • Placements: ~₹4 LPA

 GD Goenka University – MBA in Digital Marketing

  • Overview
    University-backed program with a mix of marketing theory and digital practices.

  • Mode: On-campus, Gurugram NCR

  • Fees: ₹4.05 L

  • Placements: ₹4–6 LPA

Sushant University – MBA in Digital Marketing

  • Overview
    Digital marketing specialization within a broader MBA curriculum.

  • Mode: On-campus, Gurugram (NCR)

  • Fees: ₹6.83 L

  • Placements: ₹5–7 LPA

Subharti University – MBA in Digital Marketing & Social Media

  • Overview
    Budget-friendly option with a focus on social media strategies.

  • Mode: On-campus

  • Fees: ₹24,000

  • Placements: Entry-level roles; accessible

IIM Rohtak – Executive Program in Strategic Digital Marketing & Analytics

  • Overview
    Short, executive-level certificate program for upskilling professionals.

  • Mode: Executive format (part-time)

  • Fees: ₹66,000

  • Placements: Not directly placed, focuses on professional growth

IIT Delhi – Emeritus Certificate Program in Digital Marketing

  • Overview
    Online certificate built to complement professional experience.

  • Mode: Online

  • Fees: ₹69,000

  • Placements: Self-driven through credential enhancement

NDIM – Certificate Course in Digital Tools

  • Overview
    Short-term intensive certificate focused on digital marketing tools.

  • Mode: Online/Hybrid

  • Fees: ₹15,000

  • Outcomes: Targeted skill enhancement for quick application

AAFT – B.Sc. in Digital Marketing

  • Overview
    Unique undergraduate alternative to MBA; broad digital marketing foundation.

  • Mode: On-campus

  • Fees: ₹2.85 L

  • Placements: ₹3–5 LPA

University School of Management Studies (USMS, GGSIPU) – MBA with Marketing Electives

  • Overview
    Offers flexibility through electives; students can tailor marketing electives toward digital.

  • Mode: On-campus, Delhi University-affiliated

  • Fees: Moderate (~₹1.8 L)

  • Placements: ~₹6 LPA

Quick Reference Table – Top 20 MBA/Digital Marketing Programs in Delhi (2025)

# Institution Mode Duration Fees (₹) Avg Placement (₹ LPA)
1 Digital Scholar Online/Hybrid 1 year ₹7 L ₹6–12 LPA
2 IIDE On-campus 11 months ₹6.45 L Avg ₹4.5, up to ₹12
3 Shiv Nadar University On-campus 2 years ₹11 L Avg ₹7, up to ₹12
4 FMS, DU On-campus 2 years ₹1.92 L Avg ₹34
5 NDIM On-campus 2 years ₹12.75 L Avg ₹12
6 IMT Ghaziabad On-campus 2 years ₹1.5 L ₹8–18
7 Amity University On-campus 2 years ₹14.8 L ₹6–9
8 IIT Delhi (DMS) On-campus 2 years IIT-level ₹20+
9 IGNOU Distance 2 years ₹37,800 Varies
10 K.R. Mangalam University On-campus 2 years ₹3.2 L ₹4–6
11 Jaypee IIT On-campus 2 years ₹1.25 L ₹3–5
12 NIET On-campus 2 years ₹1.55 L ~₹4
13 GD Goenka University On-campus 2 years ₹4.05 L ₹4–6
14 Sushant University On-campus 2 years ₹6.83 L ₹5–7
15 Subharti University On-campus 2 years ₹24,000 Entry-level
16 IIM Rohtak (Exec.) Executive Months ₹66,000 Professional enhancement
17 IIT Delhi–Emeritus Certificate Online Short-term ₹69,000 Skill-building
18 NDIM Certificate Course Online/Hybrid Short-term ₹15,000 Tool proficiency
19 AAFT – B.Sc. Digital Marketing On-campus 3 years ₹2.85 L ₹3–5
20 USMS (GGSIPU) MBA On-campus 2 years ~₹1.8 L ~₹6

About Digital Marketing

Digital marketing is the practice of promoting products, services, or brands using online channels, digital technologies, and data-driven strategies. Unlike traditional marketing—which relies on physical media such as print, radio, and television—digital marketing focuses on engaging audiences where they spend most of their time: the internet.

At its core, digital marketing combines creativity with technology. It uses platforms such as search engines, social media, email, websites, and mobile apps to reach and influence customers. Through tools like analytics, marketers can measure performance in real time, refine campaigns, and personalize communication to specific audience segments.

Key Components of Digital Marketing

  1. Search Engine Optimization (SEO) – Optimizing website content to rank higher in search engine results.

  2. Search Engine Marketing (SEM) – Paid advertising on search platforms like Google Ads.

  3. Social Media Marketing (SMM) – Using platforms like Instagram, LinkedIn, Facebook, and X (Twitter) for brand engagement.

  4. Content Marketing – Creating valuable, relevant content to attract and retain customers.

  5. Email Marketing – Direct communication with prospects and customers through targeted emails.

  6. Influencer Marketing – Collaborating with online personalities to promote products.

  7. Affiliate Marketing – Partnering with other websites or individuals to generate sales through referrals.

  8. Web Analytics – Using data to understand customer behavior and improve marketing strategies.

Why Digital Marketing is Important Today

  • Global Reach: Reach audiences across the world instantly.

  • Cost-Effective: More affordable than traditional advertising.

  • Measurable Results: Access to detailed metrics like clicks, conversions, and ROI.

  • Personalization: Tailor campaigns to individual preferences and behaviors.

  • High Demand for Skills: Businesses of all sizes are shifting their budgets toward digital platforms.

Careers in Digital Marketing

Graduates with digital marketing expertise can explore diverse roles such as:

  • Digital Marketing Manager

  • SEO Specialist

  • Social Media Strategist

  • Content Marketing Manager

  • PPC (Pay-Per-Click) Specialist

  • Data Analytics & Marketing Insights Manager

  • E-Commerce Marketing Specialist

With India’s internet user base exceeding 850 million (as of 2025), the demand for skilled digital marketers is soaring. Pursuing an MBA in Digital Marketing not only equips professionals with advanced technical skills but also with managerial expertise—making them valuable assets for modern businesses.

Course Modules in MBA in Digital Marketing

An MBA in Digital Marketing blends core business management subjects with specialized digital marketing training, ensuring graduates have both leadership capabilities and up-to-date technical expertise. While the exact curriculum may vary by college, most programs cover the following modules:

Semester 1 – Management & Marketing Fundamentals

  1. Principles of Management – Understanding organizational structures, leadership, and decision-making.

  2. Marketing Management – Marketing concepts, strategies, and consumer behavior analysis.

  3. Financial Management – Basics of budgeting, cost control, and investment decision-making.

  4. Business Communication – Professional writing, presentations, and negotiation skills.

  5. Business Economics – Economic principles applied to marketing and business operations.

  6. Organizational Behavior – Understanding employee motivation, teamwork, and workplace culture.

Semester 2 – Digital Marketing Core

  1. Introduction to Digital Marketing – Scope, trends, and evolution of digital platforms.

  2. Search Engine Optimization (SEO) – Keyword research, on-page/off-page optimization, and technical SEO.

  3. Search Engine Marketing (SEM) – Google Ads, Bing Ads, and paid search strategies.

  4. Content Marketing – Storytelling, copywriting, and blogging for engagement.

  5. Social Media Marketing (SMM) – Managing campaigns on Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms.

  6. Email Marketing – Campaign creation, automation, and conversion tracking.

Semester 3 – Advanced Digital Strategies

  1. Web Analytics & Data Insights – Google Analytics, data interpretation, and performance tracking.

  2. E-Commerce Marketing – Selling strategies on Amazon, Flipkart, Shopify, etc.

  3. Influencer & Affiliate Marketing – Partner collaborations and performance-based marketing.

  4. Mobile Marketing – App store optimization, SMS marketing, and push notifications.

  5. AI in Digital Marketing – Chatbots, AI content generation, predictive analytics.

  6. Marketing Automation Tools – HubSpot, Mailchimp, Marketo, and CRM integrations.

Semester 4 – Capstone & Industry Integration

  1. Digital Branding & Reputation Management – Building and protecting online brand image.

  2. Online Consumer Behavior – Psychology behind online purchase decisions.

  3. Performance Marketing – ROI-driven campaigns with measurable KPIs.

  4. Project Work/Thesis – Research-based or industry-driven project on a real brand.

  5. Internship/Live Project – Hands-on work experience in an agency, corporate, or startup.

  6. Entrepreneurship in Digital Marketing – Setting up and managing a digital marketing agency or online business.

Certifications Included (in most programs)

  • Google Ads Certification

  • Google Analytics Certification

  • Meta (Facebook & Instagram) Blueprint Certification

  • HubSpot Content & Inbound Marketing Certification

  • SEMrush SEO Certification

  • Email Marketing Tools Certification (Mailchimp, HubSpot)

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