1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
Post Graduation in Digital Marketing
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program
IIDE Mumbai Campus & Culture
With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.
Online Digital Marketing Course
The Online Digital Marketing Courses consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.
IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing or grow their business.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No – 096199 58615
Email ID – admissions@iide.co
Website – iide.co
Instagram – https://www.instagram.com/iideonline/
Address – Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
3. PIIDM
PIIDM Is India’s Finest Digital Marketing Institute for Online & Classroom Training. Started in 2012, it offers a comprehensive course for absolute beginners, newcomers, and experts at the same time.
Trained 50,000+ Students Globally till now, PIIDM offers practical and job-oriented digital marketing courses in Pune. This course covers the basics to advanced levels of influential and industry-proven tools of digital marketing. Their professionally designed program is led by an expert faculty with specialisation in different fields of digital marketing.
You are provided with 15+ certifications, globally recognized by Google, HubSpot, etc. You can also apply for a demo class before making a final call.
PIIDM offers two courses one is the 2 Months Advanced Digital Marketing course which aims to enhance your digital skills and provides 100% placement opportunities at affordable fees.
PIIDM also offers a 6-Months MBA level Digital Marketing Course where students get a chance to work on real-time projects. This course provides agency-style learning and offers 100% placement assistance, interview preparation and much more. The mode of learning for both these courses is online/offline and is recommended for fresh graduates, students as well as business owners.
Course Duration and Fees
The fee for 2 Month Advanced Digital Marketing Course is INR 21,000/- and the fee for 6 Month MBA Level Digital Marketing Course is INR 50,000/-.
Trainer & Mentor
Vijay Gehlot is a Digital Marketing Trainer & Mentor Founder Of PIIDM & Pashium Solution with 10+ Years of Experience in the Digital Marketing Space, teaching and creating hundreds of successful digital marketers. Have worked for over 50 companies including Sulekha, Just Dial, Classboat, and more.
Course Reviews
Based on the 869 reviews of PIIDM, it’s evident that the institute has received a mixed range of feedback from students. While many students have had positive experiences with informative courses, effective teaching, and practical insights, some have expressed disappointment, particularly in terms of placement opportunities.
Prospective students should carefully assess their specific needs and research thoroughly before enrollment at PIIDM.
Culture
As mentioned on their website, PIIDM conducts fun activities like Cricket Event, Farewell Party, Dandiya Night, Batch Certification, And Much More for their students. Here are are a few images showcasing their extra curriculars:
Contact Details
Phone: +91 8552077668 / 9607355959
Address: Shivank 6th Floor, 404 Office, Opt Venus Traders, FC Road, Deccan Pune – 411004.
Email: info@piidm.com
Website: https://piidm.com/courses/digital-marketing-course/pune/
4. Premium School of Digital Marketing
Premium School of Digital Marketing (PSDM) is ranked #6 in our blog on digital marketing courses in and is known for offering a variety of courses that are available both online and offline. Its courses cover a range of digital marketing topics and are led by experienced professionals.
PSDM offers a digital marketing course in Meerut and it covers various important aspects of digital marketing such as SEO, content marketing, social media tools, YouTube advertising, and much more. With hands-on practicals and 10+ digital marketing certifications, this course is designed to be practical and industry-relevant.
Course Syllabus
- Digital Marketing Overview
- Search Engine Optimization (SEO)
- Content Marketing
- Facebook Ads
- Website Structuring
- Website Creation Using WordPress
Courses Highlights
- Practical Training
- Live Classes by Mentor
- Flexible Batch Timings
- Daily Session Recording Provided
Course Reviews
The Premium School of Digital Marketing has an impressive 4.8-star rating on Google with numerous students appreciating the welcoming classroom environment. However, the lack of a negative rating can make it challenging for students to compare it with other courses and make an informed decision.
Contact Details
Phone: +91-8698606666
Email: info@schoolofdigitalmarketing.co.in
5. Seven Mentor
SevenMentors is an online platform that offers training and certification courses in various fields such as IT, software development, digital marketing, and more. The courses are designed to provide learners with practical knowledge and skills that they can apply in real-world scenarios.
SevenMentors has a team of experienced trainers who use innovative teaching methods to make learning engaging and effective. The platform also offers 24/7 support to learners and provides flexible learning options, including self-paced learning and instructor-led training. SevenMentors’ mission is to help individuals and organizations achieve their professional goals by providing high-quality training and certification programs.
Course Syllabus
- Digital Marketing Overview
- Search Engine and Its basic
- Google Algorithm
- Domain and Hosting
- Website Analysis
- Keyword Research
- SEO On page activity
- SEO Concepts
- SEO OFF Page Activity
- Google Webmaster Tool
- Google Analytics Tool
- SMO Part -1 – Social Media Optimization and much more
Course Highlights
- 2000+ Learners
- Beginners level to Experts level.
- Real-time projects
- Practical sessions
Course Placements
There are no placement partners mentioned on the website.
Course Review
The reviews for this program are highly positive. Students have expressed that following the trainers’ guidance and putting in maximum effort can lead to success. Many have praised the course content for being well-structured and relevant to current trends. But the quantity of reviews is too less to base any decisions on.
Culture
We couldn’t find any information on the website pertaining their student culture.
Contact Details
Phone: +91 77980 58777
Email: support@sevenmentor.com
Address: B – Wing, 3rd Floor, Office No 66, Shreenath Plaza Modern College Main Road Dnyaneshwar Paduka Chowk, Maharashtra 411005
6. ExcelR
ExcelR is one of the well-known institutes globally. They offer an extensive range of courses with a focus on the current Digital Marketing industry trends.
The institute has trained over 9,000 students. Their digital marketing course covers all aspects of Digital Marketing and also focuses on the practical use of tools, studying cases, and resume-building that can help their students stand out.
They also provide 11 global certifications and placement assistance. Students who complete the entirety of the course will be ready to stand out from the competition.
Course Syllabus
- Module 1 – World Of Marketing
- Module 2 – Digital Marketing Intro
- Module 3 – Planning Digital Marketing Campaign
- Module 4 – Masterclass On Content Writing
- Module 5 – Graphic Designing
- Module 6 – Internal Framework Of Internet – Part 1
- Module 7 – Internal Framework Of Internet – Part 2
- Module 8 – Basic Terminology Of Digital Marketing
- Module 9 – Keyword Research
- Module 10 – Website Building – Part 1
- Module 11 – Website Building – Part 2
- Module 12 – Introduction To SEO
- Module 13 – Keyword Research & Implementation
- Module 14 – SEO Content Writing
- Module 15 – On-Page SEO
- Module 16 – On-Page SEO {Snippets}
- Module 17 – Search Engine Visibility
- Module 18 – Website Working Analysis
- Module 19 – Off Page SEO { Link Building }
- Module 20 – Off Page SEO { Link Analysis }
- Module 21 – Local SEO
- Module 22 – Advanced SEO
Module 23 – Intro To Search Engine Marketing and much more
Courses Highlights
- Tailored Course Curriculum
- Access to E-learning
- Blended Training Model
- Peer Support
Course Reviews
ExcelIR has a rating of 4.6 and 3996 reviews for its presence in Bangalore on Google. Its digital marketing course is well-regarded by students, with experienced trainers and an industry-aligned curriculum. However, some students rated their course poorly as it was too fast-paced and wished for better placements.
Culture
We couldn’t find anything related to their student culture on the website.
Contact Details
Phone: 18002122121
Email: enquiry@excelr.com
7. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Highlights
- Certifications
- Co-created with Facebook
- 45+ Projects and Case studies
- Career mentoring
- Resume assistance
- Job assistance
Course Placements
We couldn’t find any placement partners on Simplilearn’s website for the course.
Course Reviews
Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.
Culture
We couldn’t find anything related to their student culture on the website.
Contact Details
Phone: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.
8. Upgrad
Online higher education company UpGrad offers degrees and certificates in digital marketing and other fields such as IT, accounting, and management from top universities all over the world. The purpose of the program is to help working adults and students upskill while continuing to study and work at the same time. This course will help students in getting an understanding of SEO, SMM, and other digital skills required in the field of marketing.
Course Syllabus
- Digital Marketing Landscape
- Customer Centricity
- Blog Creation Project ( WordPress)
- Programmatic & Display Advertising
- Web Analytics
- Search Engine Optimisation (SEO)
- Marketing Analytics & Integrated Strategy
- Capstone Project
Courses Highlights
- Daily Doubt Resolution
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Video classes
- 5 specializations to choose from
Course Reviews
upGrad has a 4.1 rating and 498 reviews on Google where many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.
So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.
Culture
Since upGrad’s courses are online, we were unable to find any pictures of their student culture.
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
9. Digital Trainee Academy
Digital Trainee is termed as India’s 1st ever-practical digital marketing institute offering one of the best digital marketing courses in Pune. This institute follows the ‘Say No To Theory’ rule. From students to entrepreneurs and even working professionals can opt for this course to gain a better knowledge of the digital industry. This helps you gain better career and job prospects as well as achieve a hike in salary or revenue. Digital Trainee in Pune offers an advanced digital marketing course recognized globally just for you.
Course Syllabus
- Module 1: Digital Marketing Overview
- Module 2: Graphics Designing Using Canva
- Module 3: Video Editing Using Filmora
- Module 4: Facebook Mastery
- Module 5: Instagram Mastery
- Module 6:Twitter Mastery
- Modue 7: LinkedIn Mastery
- Module 8: Search Engine Marketing
- Module 9: Online Display Advertising
- Module10: Mobile Advertising and many more
Course Highlights
- Dedicated Technical Support Team
- Most Trusted & Recommended Institute
- Agency Driven Institute
- Endorsed by Sourav Ganguly
- Best Learning Management System
- 8+ Year Experience Facullty
Course Reviews
The reviews for Digital Trainee’s Pune Institute are quite polarized. Some students have had positive experiences, praising the practical sessions and course structure. However, there are also negative reviews mentioning outdated materials, unprofessional instructors, and a lack of support but most of them have been called out by the institute for their authencity as their was no record of the reviewers on the student database.
Culture
No mention of their student culture on the website
Contact Details
Phone: 089568 28983
Address: 2nd Floor, Office No. 203, 204 Siddharth Hall, Near Ranka Jewellers, Behind HP Petrol Pump, Opp to Mahesh Bank, Karve Road, Erandwane, Pune 411004
Email: info@digitaltrainee.com
10. Freelancers Academy
Freelancers Academy believes in the practical application of each skill taught. They enable each student to work on real-life work projects through their agency to ensure that they know how digital marketing works. Freelancers Academy has also been awarded by Radio City in 2019. They offer a live instructor-led online course. Let’s take a look at the syllabus:
Course Syllabus
- Digital Marketing Overview
- SEM
- Analysis & Keyword research
- On-Page Optimization
- SEO Technical
- Off page Optimization
- Advanced Link Building
- Blog Marketing
- Content Marketing
- Competitor Analysis
- Website Auditing and many more modules
Course Highlights
- Placement Assistance
- Expert Trainers
- 20+ Tools
- 20,000+ Students Trained
- Case Studies
Course Reviews
Feelancers Academy in Pune receives highly positive reviews from its students. The academy stands out for its exceptional service, real-time assistance, and the confidence-boosting experience it provides to its students. The teachers have been commended for their dedication to ensuring that students have a clear understanding of digital marketing concepts. Bu the number of reviews is too less as compared to other instututes.
Culture
There are no images of the students culture or any extra curriculars on the website.
Contact Details
Phone: +91 93727 62170
Email: info@freelancersacademy.co
Address: Rachana House, C-3 C-4, Fergusson College Rd, near Wadeshwar Hoted, Shivajinagar, Pune, Maharashtra 411005
