1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
Post Graduation in Digital Marketing
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
IIDE Mumbai Campus & Culture
With a state-of-the-art technology campus in Mumbai, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.
Online Digital Marketing Course
The Online Digital Marketing Courses consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.
IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing or grow their business.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No – 096199 58615
Email ID – admissions@iide.co
Website – iide.co
Instagram – https://www.instagram.com/iideonline/
Address – Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
3. ASDM – Ahmedabad School Of Digital Marketing
ASDM is termed the best digital marketing institute in Ahmedabad. Founded in 2012, they offer complete job-oriented training and provide 100% job placements by the end of your course. Unlike others, their trainers are experts from renowned institutes like IIM, IITs, and NIRMA. ASDM offers special training in the digital field with the help of a skilfully designed offline course. This course comes with a Google AdWords certification and 120 hours of classroom training. They believe in practical training, for their students to gain a better insight into the industry.
Course Syllabus
- Search Engine Optimisation
- Content Marketing
- Facebook Pixel
- LinkedIn Marketing
- Google Analytics
- Influencer Marketing
- WordPress
- Facebook Sales Funnels
- Mobile Marketing
- Email Marketing
- Google Algorithm
- Social Media Marketing
- YouTube Marketing Techniques
Course Highlights
- Amazon Certification
- 100% Live Project Training
- Freelancer Training
- 100% Placements Assistance
Course Reviews
ASDM has been the subject of mixed reviews, holding a Google rating of 4.8. Students praise the institute’s knowledgeable and passionate faculty for providing ample support through backup lectures and doubt-solving sessions. However, Some students have expressed dissatisfaction with the institute’s post-payment communication and support.
Culture
ASDM has over 20,000+ followers on Instagram with 1000+ posts. They use Meta platforms as a medium to showcase student life and share updates and quizzes with their students and audience. Here is a glimpse
Contact Details
Phone: +91-9327967701
Address: Shangrila Arcade, 217, above First Cry, near Shyamal Cross Road, Shyamal, Ahmedabad, Gujarat 380015
Mail: info@asdm.co.in
4. PIIDM
Started in 2012, PIIDM offers a comprehensive course for absolute beginners, newcomers, and experts at the same time. Trained 50,000+ Students Globally till now, PIIDM offers practical and job-oriented digital marketing courses in Surat. This course covers the basics to advanced levels of influential and industry-proven tools of digital marketing. Their professionally designed program is led by an expert faculty with specialization in different fields of digital marketing. You are provided with 15+ certifications, globally recognized by Google, HubSpot, etc. You can also apply for a demo class before making a final call.
Course Syllabus
1. Digital Marketing Overview
2. Business Website Creation
3. E-commerce Creation
4. App Creation
5. Graphic Creation
6. Video Creation
7. Social Media Automation
8. Search Engine Optimization
9. Competitor Analysis
10. Social Media Optimisation
11. Search Engine Marketing
12. Online Display Marketing
13. Social Media Marketing
14. Email Marketing
15. Content Marketing
16. Remarketing
17. Lead Generation and Traffic
18. Google Analytics
19. Google Webmasters
20. Online Reputation Management
21. Growth Hacking
22. Blogging
23. Google Adsense
24. Affiliate marketing
25. Dropshipping
26. Influence Marketing
27. Freelancing
And Many More
Course Highlights
• 100% Practical Session
• 100% Placement Assistance
• Interview Preparation
• 17+ Certification
• Personal Mentorship
• Classroom & Online Training
• Study Portal (LMS)
• Pre Recorded Videos
• 10+ Years Experience
• EMI Option Available
• Affordable Fees
• Assignments
Course Reviews
Based on the 869 reviews of PIIDM, it’s evident that the institute has received a mixed range of feedback from students. While many students have had positive experiences with informative courses, effective teaching, and practical insights, some have expressed disappointment, particularly in terms of placement opportunities.
Prospective students should carefully assess their specific needs and research thoroughly before enrollment at PIIDM.
Culture
As mentioned on their website, PIIDM conducts fun activities like Cricket Event, Farewell Party, Dandiya Night, Batch Certification, And Much More for their students. Here are are a few images showcasing their extra curriculars:
Contact Details
Phone: +91 8552077668 / 9607355959
Email: info@piidm.com
5. Knowledge Hut
Listed on #4 is Knowledge Hut – an institute founded in 2011 by Subramanyam Reddy. It was recently acquired by Upgrad and together plans to help professionals from a variety of industries and sectors to develop new skills and apply them in a variety of ways within the global corporate world. In addition, the school offers courses in industries such as technology and digital media. It is renowned for its online classes and corporate training sessions. Through workshops conducted by industry experts, the company ignites minds and motivates professionals to overcome obstacles.
Course Syllabus
- Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
- Marketing Analytics
- Introduction to marketing analytics
- Segmentation, Targeting, and Tracking
- Budgeting & Planning
- Acquiring and Engaging Users
- Developing a content strategy
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
Courses Highlights
- 16 hours intensive and interactive course on Digital marketing
- Learn the strategies needed to improve the reach of your business
- Understand what works and what does not
- Learn from real-world examples and case studies
Listed on #4 is Knowledge Hut – an institute founded in 2011 by Subramanyam Reddy. It was recently acquired by Upgrad and together plans to help professionals from a variety of industries and sectors to develop new skills and apply them in a variety of ways within the global corporate world. In addition, the school offers courses in industries such as technology and digital media. It is renowned for its online classes and corporate training sessions. Through workshops conducted by industry experts, the company ignites minds and motivates professionals to overcome obstacles.
Course Syllabus
- Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
- Marketing Analytics
- Introduction to marketing analytics
- Segmentation, Targeting, and Tracking
- Budgeting & Planning
- Acquiring and Engaging Users
- Developing a content strategy
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
Courses Highlights
- 16 hours intensive and interactive course on Digital marketing
- Learn the strategies needed to improve the reach of your business
- Understand what works and what does not
- Learn from real-world examples and case studies
Course Placements
There is no mention of placement on their digital marketing course page.
Course Reviews
Students at Knowledgehut appreciated the interactive and fun-filled sessions, along with the supportive executives throughout the course. However, some have experienced challenges with post-payment communication and course scheduling, feeling left adrift after their initial investment. Despite these concerns, the institute maintains a commendable rating of 4.7 on its Google business profile.
Culture
Since this course is purely online there is no evident showcase of their student culture for this course.
Contact Details
Phone: +91-84484-45027 / 1800-121-9232
Email: support@knowledgehut.com
6. MCTA
Ranking at #5, MCTA Academy is a leading online digital marketing institute in Surat. They offer a variety of courses designed to help students develop and enhance their digital marketing skills. With over a decade of experience and also has a proven track record of success.
Course Syllabus
- Search Engine Optimization + WordPress Web Design
- Google Analytics
- Search Engine Marketing
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Whatsapp & Webchat Process
- Drip Marketing
- Influencer Marketing
Courses Highlights
- Intensive classroom training
- Hands-On Training
- Access to Free Workshops
- 7 Industry Recognized Certifications
Course Placements
MCTA has placed their students in companies like LogicServe Digital, Just Dial & Times Of India.
Course Reviews
MCTA has a Google rating of 4.5, with students praising the comprehensive and up-to-date digital marketing course. However, some students have also mentioned that there is limited seating facility at the campus for the digital marketing course.
Culture
MCTA frequently hosts freelancing and interview webinars for their students. Webinars like these allow students to gain insight from experienced professionals. Here’s a glimpse of their sessions –
Contact Details
Phone: 8448440810 / 9807899899
Email: info@mcta.co.in
7. Digital Trainee
Digital Trainee is termed as India’s 1st ever-practical digital marketing institute offering one of the best digital marketing courses in Surat. This institute follows the ‘Say No To Theory’ rule. From students to entrepreneurs and even working professionals can opt for this course to gain a better knowledge of the digital industry. This helps you gain better career and job prospects as well as achieve a hike in salary or revenue. Digital Trainee in Surat offers an advanced digital marketing course recognized globally just for you.
Course Syllabus
- Module 1: Digital Marketing Overview
- Module 2: Graphics Designing Using Canva
- Module 3: Video Editing Using Filmora
- Module 4: Facebook Mastery
- Module 5: Instagram Mastery
- Module 6:Twitter Mastery
- Modue 7: LinkedIn Mastery
- Module 8: Search Engine Marketing
- Module 9: Online Display Advertising
- Module10: Mobile Advertising and many more
Course Highlights
- Dedicated Technical Support Team
- Most Trusted & Recommended Institute
- Agency Driven Institute
- Endorsed by Sourav Ganguly
- Best Learning Management System
- 8+ Year Experience Facullty
Course Reviews
The reviews for Digital Trainee Institute are quite polarized. Some students have had positive experiences, praising the practical sessions and course structure. However, there are also negative reviews mentioning outdated materials, unprofessional instructors, and a lack of support but most of them have been called out by the institute for their authencity as their was no record of the reviewers on the student database.
Culture
No mention of their student culture on the website
Contact Details
Phone: 9898623424
Address: Digital Trainee, no. 411, J9 High Street, 4th floor, Office, 412, Canal Rd, Vesu, Surat, Gujarat 395007.
Email: info@digitaltrainee.com
8. IIHT Surat
Founded in 2007, IIHT is an international IT education and training institute. They have built a cost-effective and industry-specific ecosystem that helps learners. They have over 12 years of experience and have placed over 10,000+ students.
Course Syllabus
- Fundamental of Digital Marketing
- Digital Marketing Introduction
- LinkBuilding
- Google Search Console
- Social Media Marketing
- Blogging
- Online Reputation Management
- Affiliated Marketing
- Email and SMS marketing
- Monetization
- Ad Marketing
- Analytics
Course Highlights
- 100% Placement Assistance
- Industry Expert Mentors
- Practical Training
- Live Project Training
- Certificate Upon Completion
Contact Details
Phone:098258 41886
Address:401/414 Rajhans Complex Ring Road, next to Nirmal Hospital, Surat, Gujarat 395002
Email: admin@iihtsrt.com
9. BrandVeda
Founded in 2014, BrandVeda is a renowned digital marketing institute in Ahmedabad and is recognized as “The Best Digital Marketing Institute” by Urban Pro. They have over 17,000+ students trained with 1000+ placed candidates in digital marketing companies. BrandVeda was founded by Saurabh Pandey, a qualified professional in the digital world. Their curriculum comprises practical and theory training along with uplifting placement opportunities on completion of the offline course.
Course Syllabus
- Digital Marketing Introduction
- Search Engine Optimization
- Google WebMaster
- Search Ads
- Display Ads
- Instagram Marketing
- YouTube Ads
- Social Media Strategy
- Content Marketing
- Facebook Marketing
- Facebook Ads
- Linkedin Marketing
- Google Analytics
- Lead Generation
Courses Highlights
- Free Demo Class
- Hands-on Assignments & Projects
- Industry Case Study Exercises
- 100% Placement Assistance
- Complimentary Access to Digital Marketing Tools
- Research-Based Internship
Course Reviews
Brandveda has a rating of 4.8 on the Google Business profile. They offer an in-depth digital marketing course with placement help, showing their commitment to student success. However, some feedback from students points towards crowded classes and limited examples in the course curriculum. Overall, Brandveda is a recognized digital marketing institute in Ahmedabad.
Contact Details
Phone: +91 8980717782 / +91 91042 38507
Email: brandvedaahm@gmail.com
