1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai. They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline Recommended for: Fresh Graduates
Mode of Learning: Online (Campus Immersion Optional) Recommended for: Students, Working Professionals and Business Owners
Post Graduation in Digital Marketing
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
IIDE Delhi Campus & Culture
With a state-of-the-art technology campus in Delhi, IIDE helps its students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities. The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. They also regularly organize cultural events to enhance the learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.
nline Digital Marketing Course
The Online Digital Marketing Course in India consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy. IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing or grow their business. They also provide an Offline campus immersion option in Delhi for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review. Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum. Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No – +91 91361 59148 Email ID – admissions@iide.co Website – iide.co Instagram – https://www.instagram.com/iideonline/ Address – E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
3. Amity University
Amity University’s digital marketing course is listed as #2 on our list of Digital Marketing courses in Noida. Amity is one of the leading private universities in India. It is the only university in India with the highest US and UK accreditation. Their programs are also WES accredited in the US and Canada. Amity was the first university in India to get UGC approval for its online programs. The university offers a wide range of undergraduate, postgraduate, and doctoral programs in various fields, including engineering, technology, management, business administration, law, medicine, and the arts.
Course Syllabus
- Accounting for Managers
- Marketing Management
- Managerial Economics
- Statistics for Management
- Professional Communication
Courses Highlights
- Renowned faculties
- Live doubt-solving sessions
- 100% Career support
- Hands-on experience in Digital Marketing Tools & platforms
Course Reviews
Many students have mixed reviews about Amity’s online MBA course. Some reviews suggest pursuing an offline course at the same price point would be a better option, as they may offer better value for money. You can check out more reviews here – https://qr.ae/pKpkOz
Culture
We were unable to find any pictures depicting the culture or student life of online MBA students. However, we did find their Instagram handle, which has over 43,000 followers and features student testimonials and tips.
Contact Details
Phone: 074280 07272 Email: admissions@amity.edu Address: Block-J2, Gate No.-3, Amity University Noida Campus
4. DigiAM
DigiAM is listed as #3 on our list of digital marketing courses in Noida. Established in 2016, DigiAM is known for offering a range of practical, job-oriented programs. With a focus on web development and digital marketing, DigiAM is one of the leading institutes in Noida’s educational landscape. They have a qualified team of experienced experts who can handle any project with ease. Apart from providing training, they also excel in delivering Digital Marketing Services such as Lead Generation, Online Advertisement, Brand Promotion, Website design and development, Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), PPC, Google Ads, Facebook, and Insta Ads.
Course Syllabus
- Keyword Research & Planning
- Content Marketing
- Advanced Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing
- YouTube Marketing
- Google Tag Manager
- Domain Hosting Management & WordPress
- Google Adsense
Courses Highlights
- 35 Advanced Digital Marketing Course Modules
- 12+ Certifications
- Internship on Live Projects
Course Placements
DigiAM offers 100% placement assistance and till now they have placed 1240+ Students. No specific data is available on their website about the brands their students are placed at.
Course Reviews
They have managed to maintain a great profile on their Google profile with students appreciating the course and the trainers. They also frequently engage with the students by replying to their reviews.
Contact Details
Phone: +91 9654169297 Email: info@digiam.in Address: 3rd Floor, Bhagwan Sahai Tower, Near Noida Sec – 15 Metro Station, Noida (Uttar Pradesh) – 201301 Bonus: FREE Instagram Marketing Masterclass – 2024
5. Digital Edge Institute
We have listed Digital Edge as #4 as they are one of the most reputed digital marketing training institutes in Noida. Till now they have successfully trained over 10,000+ individuals across the country with their Digital Marketing Course. They cater to a diverse audience including students, working professionals, job seekers, and startups. Their mission is to equip their students with all the skills needed in today’s industry by providing them with the best resources, training, and services. With a team of highly educated and certified trainers, Digital Edge Institute provides top-notch digital marketing training in Noida. Their course covers 33+ modules of online marketing which are designed to turn students into digital marketing experts.
Course Syllabus
- Search Engine Marketing
- Social Media Marketing
- Online Lead Generation
- Email Marketing
- Mobile Marketing
- Youtube Marketing
Courses Highlights
- Small Batch Size
- Doubt Sessions
- Live Projects
- Google Certified Trainers
- Student Friendly
Contact Details
Phone:+91-844-747-0220 Email: info@digitaledgeinstitute.com
6. Staenz Academy
Staenz Academy is #5 on our list. The institute offers courses to both students and working professionals through its online and classroom-based training. What truly sets them apart is their team of seasoned professionals who not only teach theoretical concepts but also emphasize on the practical aspects of digital marketing and data analytics. They also provide digital marketing courses in Ghaziabad. Staenz Academy’s digital marketing course covers foundational to advanced-level digital marketing concepts such as SEO, social media management, PPC ad campaigns, and much more. They’re dedicated to equipping their students with hands-on skills, ensuring that they can confidently handle real-world challenges in today’s ever-evolving fields. To help their students grow professionally, they also focus on providing practical skills.
Course Syllabus
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- WordPress Plugins and Themes
- Twitter Marketing
- Instagram Marketing
- Copy-writing
- Snapchat for Business
Courses Highlights
- Sales Funnel Building
- Facebook and Google Ads with strategies
- Video Influencing
- 20+ Certifications in 1 Course
Course Placements
Staenz Academy offers 100% placement assistance and has good connections with agencies.
Course Reviews
The majority of the reviews are positive with praises around mentors and trainers but have mixed reviews about the professionalism.
Culture
With over 2400+ followers on Instagram, Staenz keeps them engaged with the latest digital marketing trends and news. The reels are designed to better connect with the audience by presenting the messages in Hindi.
Contact Details
Phone: 8448449874 Email: hello@staenz.com
7. Delhi Institute of Digital Marketing
DIDM is listed as #6 on our list. They are a leading provider of digital marketing and data analytics training in Asia. Founded in 2010, DIDM has helped over 10,000 students and professionals develop the skills and knowledge they need to succeed in the digital age. DIDM’s courses are designed to be practical and relevant to the real world. Students learn from experienced industry professionals and have the opportunity to work on real-world projects. DIDM also offers placement assistance to help students find jobs in the digital marketing industry. DIDM is committed to providing its students with the best possible learning experience. The institute has a team of highly qualified and experienced instructors who are passionate about teaching digital marketing.
Course Syllabus
- Digital Marketing Strategy
- Social Media Marketing
- Blogging
- Adsense
- Affiliate Marketing
- Freelancer Pushups
Courses Highlights
- Practical Exposure
- 50+ Modules
- LMS Support
- Skill Shiksha Certificate
Course Reviews
DIDM has a Google rating of 4.1 out of 5 stars, based on 92 reviews. Many students have commended the institute for its knowledgeable instructors and practical approach to teaching digital marketing concepts. However, the number of reviews is relatively low, so it is advisable to conduct further research on the institute before making a decision.
Culture.
We were unable to find any specific information about the extracurricular activities conducted by DIDM for its students, but we did find a few pictures of students receiving their certificates.
Contact Details
Phone: +91 8800505151 Email: info@didm.in
8. Digiperform
Situated in Delhi, Digiperform is listed as #7 on our list. This is a specialized institute known for its expertise in digital marketing courses. One of its premier offerings is its Online Marketing Professional Course (dCOMpro). It is an extensive program consisting of 15 essential digital marketing skills that combine both theoretical knowledge and practical training. Apart from its curriculum, dCOMpro students also enjoy valuable career support from Digiperform such as opportunities for in-course internships, mock interview sessions, campus drive placements, access to job listings through the Learning Management System (LMS), and personalized guidance to create impressive resumes. Overall, Digiperform’s dCOMpro course not only equips students with essential digital marketing skills but also provides them with the crucial support they need to kickstart a successful career in digital marketing
Course Syllabus
- Marketing Foundation
- Consumer Behaviour
- Graphic Designing
- Video Marketing
- SMO
- FB & Insta Ads
- SEO
Courses Highlights
- Classroom Experience
- Assignments
- 3 Exams + Report
- Weekday Batches
Course Reviews
Digiperform has a rating of 3.6 stars on Trustpilot with many students sharing their positive learning experience. However, some students have also expressed dissatisfaction with frequent instructor changes. As per the reviews, we can say that Digiperform is a well-regarded company but it is also important to note that 3.6 stars is a relatively average rating. This is why it is advisable for you to conduct your own research before deciding to enrol in a Digiperform course.
Contact Details
Phone: 7838642142 Email: info@insideracademy.in
9. Croma Campus
Crompa Campus is listed as #9 on our list. Established in 2010, this institute is based in Noida with a mission to build a nation with education. It offers both online and offline courses in a variety of IT fields such as cloud computing, data analytics, artificial intelligence (AI), DevOps engineering, digital marketing, full stack development, and more. It has a team of experienced and industry-certified trainers who provide high-quality training and guidance to its students. This Digital marketing course by Croma Campus covers important aspects like SEO, ORM, SMO, Email Marketing, and more. It is designed to give you both technical as well as non-technical overviews of the concepts. Till now Croma Campus has trained 500+ professionals from 20+ countries and 100+ corporate employees from both India as well as abroad.
Course Syllabus
- SEM/SMO Expert
- Social Media Manager
- Email Marketers
- Lead Generation Expert
- E-commerce SEO & E-Commerce Marketing
- Mobile Marketing/App Marketing/APP Store Optimization
Courses Highlights
- Instructor-led sessions
- Assignment
- Lifetime Access
- Corporate Training For India & Abroad
Course Placements
Rezo AI, SHL India, 18th Digitech, and Bable Media are some of the brands where Croma Campus’s students are placed.
Course Reviews
Overall, Croma Campus has a rating of 4.1 on Google. Many of their students are impressed with the quality of education they provide. However, some students have been dissatisfied with the punctuality of their trainers.
Contact Details
Phone: +91-971 152 6942 Email: enquiry@cromacampus.com
10. Premium School of Digital Marketing
Premium School of Digital Marketing (PSDM) is listed as #9 in our list, they are based in India and offer a variety of courses both online and offline on different digital marketing topics. Their courses are designed to be practical and industry-relevant. PSDM offers a digital marketing course in Noida with hands-on practicals and 10+ digital marketing certifications. It covers various important aspects of digital marketing such as SEO, content marketing, social media tools, YouTube advertising, and much more.
Course Syllabus
- Digital Marketing Overview
- Search Engine Optimization (SEO)
- Content Marketing
- Facebook Ads
- Website Structuring
- Website Creation Using WordPress
Courses Highlights
- Practical Training
- Live Classes by Mentor
- Flexible Batch Timings
- Daily Session Recording Provided
Course Placements
Some PSDM students have been placed in brands like Acer, YesBank, Datamatic, and Springboard.
Course Reviews
Premium School of Digital Marketing has a 4.8-star rating on Google with many of their students who seem to like their friendly environment in classrooms. But there are almost none negative ratings which might be concerning.
Contact Details
Phone: +91-8698606666 Email: info@schoolofdigitalmarketing.co.in
