1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
Post Graduation in Digital Marketing
This Post-graduation in Digital Marketing is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
IIDE Delhi Campus & Culture
With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students get an opportunity to network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. IIDE also organizes cultural events to further enhance student’s learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.
Online Digital Marketing Course
The Online Digital Marketing Course in India consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.
IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing, or grow their business.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Kushal Purohit found IIDE to be one of the best places to learn digital marketing. He highlighted the institute’s seasoned faculty, insightful presentations, and valuable networking opportunities. Throughout his 11-month course, he found the assignments and super sessions to be highly beneficial. He also commended IIDE’s placement cell for their excellent support in helping him secure a job at a top agency in Mumbai.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No: +91 91361 59148
Email ID: admissions@iide.co
Address: E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
3. NIHT Digital Marketing
Located in Kolkata, NIHT Digital Marketing offers various digital marketing courses since its inception in 2005. With a track record of training over 22,000 students in the past decade, this institute goes the extra mile by extending placement support to its students.
NIHT’s courses are distinguished by their emphasis on hands-on learning, with live projects and case studies forming an integral part of the curriculum. These components provide students with practical, real-world examples, enhancing their understanding and skill set in this field.
Ranked #2 on our list of digital marketing institutes in Kolkata, NIHT Digital Marketing stands out for its commitment to providing practical experience and imparting relevant knowledge to its students.
Course Name
Premier Program in Digital Marketing by NIHT Digital Marketing
Course Type
Offline
Course Syllabus
We have covered only the topics included in the first module of this course –
- Digital Marketing Overview
- Digital Marketing Strategy
- Website Planning & Creation
- Search Engine Optimization
- Google Tag Manager
- Social Media Marketing
- Mobile App Marketing
- Google Ads (Previously Adwords)
- Google Analytics (GA4)
Course Duration and Fees
The course duration for NIHT’s Premier Program in Digital Marketing is 6-10 months. The fee for this digital marketing course in Kolkata is INR 82,600.
Course Highlights
- 172 Hours of Training
- 15+ Certifications
- 100% Job Assistance
- Mentor Support
Course Reviews
NIHT Digital Marketing has received a 4.7 rating on Google. Some Say that the courses provided by this institute are comprehensive and well-structured. They also found the mentors to be supportive and were satisfied with the placements. Others say that they gained practical knowledge after completing the courses provided by the institute.
Contact Details
Phone: 9830269100
Address: 161/1 CIT Road, Seheme 7, Near Reliance Digital, Ultadanga, Kolkata – 700054
Email: info@nihtdigitalmarketing.com
4. AIDM Kolkata
Advanced Institute of Digital Marketing (AIDM) was established in the year 2011 and is known as one of the leading institutes in Kolkata for its courses in digital marketing. Offering a range of courses tailored to meet the demands of the digital era, AIDM provides students with comprehensive training in various aspects of digital marketing, including SEO, social media marketing, and Google Ads.
Students get 25+ job-oriented digital marketing certifications by the end of each course provided by the institute. Experienced instructors and an industry-relevant curriculum makes AIDM an ideal choice for individuals looking to pursue a career in digital marketing.
Courses Name
Advance Programme in Digital Marketing by AIDM Kolkata
Courses Type
Offline
Courses Syllabus
- SEO advanced
- Modes of Viral Marketing
- Online Directories, Classifieds and Forums
- Email Marketing
- Online PR & News Submission
- SMS marketing
- Article Submission
- Banner Advertising
- Link Submission and exchange
- Video Marketing
- Google Adsense
The course covers a long list of topics. For more details, visit their website.
Course Duration and Fees
The course duration for the course provided by the Advanced Institute of Digital Marketing is 6 months. The fee for this digital marketing course in Kolkata is INR 60,000 + GST.
Course Highlights
- Live Projects
- 25+ Recognised Certifications
- Practical Training
Course Placements
We couldn’t find any information regarding their placement partners on their website.
Course Reviews
Advanced Institute of Digital Marketing (AIDM) has received a 4.7-star rating on Google based on over 30+ reviews. Some say the institute’s curriculum covers AI topics and found the training provided by the institute to be at par with industry standards. Others say that the instructors were friendly and engaging.
Contact Details
Phone: 033 4005 3715 / +91 98308 40870
Address: 238B, Prince Anwar Shah Road, Lake Gardens, Kolkata 700045
Email: info@aidm.in
5. Seven Boats Academy
Seven Boats Academy is a premier company In Kolkata founded by CEO Debajyoti Banerjee that provides training in digital marketing. With 9+ years of excellence, Seven Boats Academy is known to offer its best services in terms of training and faculty. They provide stellar placement opportunities along with globally recognised certifications on successful completion of the course.
They have aced 500+ global projects, trained 25,000+ students, won 20+ awards and are featured in 15+ renowned Indian magazines and media. Thus they are listed as #4 on our list as one of the best digital marketing courses in Kolkata.
Course Name
Professional Digital Marketing Regular Course by Seven Boats Academy
Course Type
Offline
Course Syllabus
- Digital Marketing Fundamentals
- Digital Marketing Audit, Research and Analysis
- Digital Marketing Strategies
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Google Ads – Search
- Google Analytics
- Google Search Console
- Conversion Rate Optimization
Course Duration and Fees
The course duration for this course provided by Seven Boats is 1.5 – 2 months. The fee for the Professional Digital Marketing Course by Seven Boats Academy is INR 10,000.
Course Highlights
- Access to Class recordings
- Live Training
- Limited Placement assistance
Course Reviews
Seven Boats Academy has a 4.8-star rating on Google based on over 636 reviews. Some have praised the instructors as being patient and always willing to help. However, other students have complained that the academy does not provide enough practical, in-depth knowledge and the job placement services are not satisfactory.
Contact Details
Phone: +91 80170-49042 / +91 96749-37499 / +91 33 4064-7085
Address: Unit 304, Diamond Arcade, 1/72, Cal Jessore Rd. Kolkata 700055. India
Email: info@7boats.com
6. Karmick Institute
Karmick Institute offers different courses dealing with information technology. It is one such leading institute in Kolkata that also offers digital marketing training. They cover all major search engines along with extensive industry-based learning. A technical background is not necessary to take up this course. They teach everything from scratch.
Course Name
Advanced Digital Marketing Course
Course Type
Online and Offline
Course Syllabus
- Introduction to Digital Marketing
- Digital Marketing Avenues
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Web Analytics & Visitors Tracking
- YouTube and Video Marketing
- Affiliate Marketing
Course Duration and Fees
The course duration for the course provided by Karmick Institute is 3 months. The fee for this course is INR 22,000.
Course Highlights
- Live Training
- Google-Based Certifications
- 100% Job Assistance
Course Placements
Students from Karmick Institute have been placed at companies like Swarna Technology, Sandgate Software Solutions, Attrahent Technologies and Unified Infotech.
Course Reviews
Karmick Institute has received a 4.2-star rating on Google based on over 62 reviews. Some say that they found the 1:1 individualized training approach to be helpful while others have mentioned that the institute’s faculty is highly experienced and supportive.
Contact Details
Phone: +91 33 2426 4362 / +91 9836423755
Address:116A, Purbalok (Premises No: 1118), Street No: 6th, Kolkata – 700099 India
Email: info@karmickinstitute.com
7. Kolkata Digital Marketing Institute
Kolkata Digital Marketing Institute (KDMI) is a premier learning centre based in Kolkata, India, dedicated to imparting practical and innovative digital marketing skills to individuals aspiring to excel in the rapidly evolving digital landscape. Founded by industry professionals, KDMI offers a blend of theoretical knowledge and practical experience, ensuring that students are well-equipped to meet the demands of the digital marketing world.
Course Name
Digital Marketing Course by Kolkata Digital Marketing Institute
Course Type
Offline and Online
Course Syllabus
- Basics of Marketing and how it works
- Introduction to the world of Digital Marketing and associates
- Content Ideation & Planning
- Text Content Creation (Blogs and Sales Content)
- Graphic Ideation and Creation
- Video Creation (Introduction To The Trendy Reel Making)
- Video Creation through devices and their modes
- Digital Channel Creation
- Website Design and Development
- Facebook Page Creation
- Instagram Business Account Creation
The course covers a long list of topics. For more details, visit their website.
Course Duration and Fees
The course duration for the course provided by Kolkata Digital Marketing Institute is 6 months. The fee for this course is not available.
Course Highlights
- 100% Placement Assistance
- 90% Practical Sessions
- Tool Based Training
- Star-certified Faculties.
Course Placements
According to the information on the website, their students have been placed at reputed organizations such as I-PAC (Indian Political & Action Committee), Texical Lite, Fortuna, ZeroInfy, Techyuga, Digital Rosogulla, and many more.
Course Reviews
The Kolkata Digital Marketing Institute (KDMI) has received positive reviews on Google, with an overall rating of 4.8 out of 5 stars. Many reviewers have commended the institute’s trainers, who are known for their expertise, experience, and helpfulness. Although some have mentioned that the courses offered by the institute were expensive, they also noted that the quality of the training provided was well worth the cost.
Culture
We didn’t find any images or information showing or talking about the students’ culture and extracurricular activities.
Contact Details
Phone: 9007746211
Address: BK- 147, Ground Floor, Near SOS Children’s Village, BK Block, Sector II, Bidhannagar, Kolkata, 700091, West Bengal India
8. Great Learning
Great Learning is one of the largest professional learning companies which has a global footprint in more than 160 countries. In this blog, we will be talking about their Postgraduate Program in Strategic Digital Marketing.
As today’s world is more active in the digital platform, Digital Marketing plays a vital role with the majority of organizations and today’s youth are keen to grab the opportunities in the field. It also offers various concepts like Digital Marketing, Social Media Marketing, On-page and off-page SEO, Affiliate Marketing, Automated Marketing, PPC, etc.
Course Name
Postgraduate Program in Strategic Digital Marketing
Course Type
Online
Course Syllabus
- Digital Marketing Foundations
- Building Digital Footprint
- Performance Marketing / Marketing Your Digital Presence
- Integrated Digital Marketing
- Web Analytics / Marketing Experimentation
- Campaign Management
- Capstone project
Course Duration and Fees
The course duration for this course provided by Great Learning is 6 Months and the fee is INR 1,25,000 + GST.
Course Highlights
- Certificate from a premier institute
- Digital property and capstone projects
- Mentoring and Guidance
- Flexible for working professionals
Course Placements
There is no mention of any placement partners on their website.
Course Reviews
Since this course is conducted online, we could not find any specific rating for the institute. Some say that the course was highly informative and covered topics like social media marketing email marketing, and search engine optimization. Others say that their team projects, meetings, and assignments were quite interactive.
Culture
We could not find any information related to extracurricular activities conducted by Great Learning.
Contact Details
Phone: +91 844092400
Email: info@greatlearning.in
9. Digital Vidya
In 2009, Digital Vidya was established with the primary goal of delivering global training. Subsequently, in 2013, they expanded their offerings to include comprehensive digital marketing courses.
In addition to educating students, they also offer guidance to corporate professionals in various digital marketing and IT courses. Their partnerships with prominent companies enable them to offer up-to-date curriculum and equip their students to tackle the challenges of the digital marketing industry. They are listed as #8 on our list of Digital Marketing courses in Kolkata.
Course Name
Certified Digital Marketing Master Course
Course Type
Online
Course Syllabus
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Facebook Marketing
- Inbound Marketing
- Web Analytics
- Other Digital Marketing Topics
Course Duration and Fees
The course duration for this course provided by Digital Vidya is 4-7 Months and the fee is INR 55,000 INR + 18% GST.
Courses Highlights
- Assignments
- Quizzes to test knowledge
- Case studies
- Mentorship sessions
Course Reviews
Digital Vidya has a Google Rating of 4.5 stars, based on 122 reviews from students. Students have highlighted that their course is well structured. However, some have expressed dissatisfaction regarding their placement assistance.
Culture
This course is purely online as of today. We couldn’t find any pictures of their online lectures.
Contact Details
Phone: 80100-33033
Email: info@digitalvidya.com
10. Vision Upliftment Academy
Vision Upliftment Institute is a pioneering educational hub dedicated to empowering individuals with the knowledge and skills essential for personal and professional growth. This institute offers a diverse array of courses and programs tailored to meet the evolving needs of today’s learners. Nestled at the intersection of innovation and education, this esteemed institute prides itself on fostering a dynamic learning environment where creativity thrives and aspirations are realized.
Through cutting-edge curriculum, expert faculty, and state-of-the-art facilities, this institute has garnered #9 rank on our list of digital marketing courses in Kolkata.
Course Name
Certificate Course on Digital Marketing
Course Type
Offline
Course Syllabus
- Orientation Class 1
- Orientation Class 2
- Orientation Class 3
- Orientation Class 4
- Orientation Class 5
- 6th class
- SEO Class 1
- SEO Class 2
- SEO Class 3
- SEO Class 4
- SEO Class 5
- SEO Class 6
- SEO Class 7
- SEO Class 8
- SEO Class 9
The course covers a long list of topics. For more details, visit their website.
Course Duration and Fees
The course duration for Vision Upliftment Academy’s master of digital marketing course is 6 months and the fee is INR 30,000.
Course Highlights
- 100% Industry-specific job-oriented courses.
- 100% assistance on placement.
- Know about the various ways to earn money online.
- Classes in small batches
- Chance to work on live projects
Course Placements
Vision Upliftment Academy offers 100% placement assistance. However, we could not find information related to companies where their students are placed.
Course Reviews
Vision Upliftment Academy has a 4.8 rating on Google. Some say that they have gained a comprehensive understanding of digital marketing through the courses they took from the institute. They have specifically praised the instructor, Nisha Mullick, stating that she is excellent. Others say that the knowledge and skills they have gained through their course have proven to be invaluable for their professional pursuits.
Contact Details
Phone: +91 9830367183
Address: Ground & 1st Floor, Regus, Globsyn Crystals, EP Block, Salt Lake, Sector V, Bidhannagar, Kolkata, West Bengal 700091
Email: contact@visionupliftment.com
11. Calcutta Media Institute
Calcutta Media Institute (CMI) has been training industry-ready professionals since 2010. Listed as #9 on our list of best digital marketing courses in Kolkata, they offer specialized courses in subjects like Integrated Marketing Communication Management and Digital Marketing. CMI ensures you’re equipped with the skills needed to thrive in today’s media landscape.
Course Name
Certificate Course on Digital Marketing
Course Type
Offline + Online
Course Syllabus
- Introduction to Digital Marketing
- Effective Inbound Marketing using Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM) as Paid Inbound Marketing Technique
- Paid Outbound Marketing – Online Display Campaign
- Online Display and Video Campaigns using Adwords and YouTube
- Leveraging Social Media for Market Development and Branding
- Remarketing/ Retargeting – Communicating to the “Intent to Purchase” Audience
- E-Mail Marketing
- Mobile Marketing
- Digital Media Analytics
- Campaign Analytics
Course Duration and Fees
The course duration for Calcutta Media Institute’s certification course on digital marketing is not specified. The fee for this course is INR 45,000+ 18% GST.
Course Highlights
- Industry relevant modules
- Highly qualified industry-based faculties
- Collaboration with IISWBM and Calcutta University
Course Reviews
Calcutta Media Institute has a 4.2-star rating based on 59 reviews. Some say that they gained insights about the marketing industry through their courses. Others have praised the teachers and the placement process provided by the institute.
Contact Details
Phone: +91 90730 03519
Address: 501, Elgin Chambers 5th Floor, 1A, Ashutosh Mukherjee Road. Kolkata – 700020. West Bengal
Email: president@cmi.net.in
12. NYD India
NYD India is an organisation focused on delivering training and services to its students, customers, clients, and all connected individuals. With a goal to improve Indian society, NYD India offers a range of services, including skill development training on subjects like Digital Marketing, web development, share market and politics.
Committed to empowering everyone associated with them, NYD India aims to equip individuals with the knowledge and skills needed to achieve their goals and contribute to society.
Course Name
Advanced Digital Marketing Course
Course Type
Offline
Course Syllabus
- Introduction to Digital Marketing
- Facebook Advertisement Campaign
- Google Advertisement Campaign
- Skilled Development & Training
- Freelancer Process & Setup
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Writing & Blogging
- YouTube Designing & Marketing
- Graphic Designing & Video Editing
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Affiliate Marketing & Drop Shipping
- Email Marketing Campaigning
- Website Design & Development
Course Duration and Fees
The course duration for NYD India’s digital marketing course is 6 months and the fee is INR 21000.
Course Highlights
- Quality Based Training
- 100% Guaranteed Job
- Digital Classroom Facility
- 40+ Modules Covered
Course Placements
NYD India provides 100% guaranteed placements. However, we could not find information related to companies where their students are placed.
Course Reviews
NYD India has a 4.9 rating on Google. Some say that they found the faculty to be helpful. They found the mentors to be approachable and friendly. Others say that they had practical exposure to digital marketing and were satisfied with the placements provided by the institute.
Contact Details
Phone: +91-9433637001
Address: 130/7 – Dum Dum Road, Kolkata-700074
Email: info@nydindia.com
13. Kinematics Institute
Kinematics Institute is one of the best digital marketing institutes in Kolkata. They’ve been offering their digital marketing services for 17+ years at an affordable price. Kinematics is known for its IT and digital training. With the help of an expert faculty, they’ve curated a professional course in digital marketing for students, entrepreneurs as well as marketing professionals. It covers concepts right from SEO to Website Creation, etc.
Course Syllabus
- Search Engine Optimisation
- WordPress Website
- On-Page SEO
- Off-Page SEO
- Search Engine Algorithms
- Social Media Marketing
- Google Analytics
- Content Marketing
- Affiliate Marketing
- Blogging and Freelancing
Course Highlights
- Live Training
- Field Work
- Recognized Certifications
- Affordable Rates
Course Placements
We could not find any information related to where the students of Kinematics institute are placed at. You can connect with them to know more.
Course Reviews
Kinematics Institute has a Google rating of 4.6 stars based on 21 reviews. While many students have praised the professors for their detailed, step-by-step guidance through each module, others have complained about disorganization and lack of support.
Culture
We could not find any information on the extracurricular activities or student culture on the website.
Contact Details
Phone: 076040 65954
Address: 13/A, Gour Sundar Seth Lane, (near Jivan deep), Kolkata, West Bengal 700050, India.
Email: digitalintutor@gmail.com
