1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
IIDE, established in 2016, has been a leading force in promoting digital education across India, Nepal, and Dubai. They have imparted their expertise in various facets of digital marketing to over 2,35,000 students worldwide. Adopting a forward-thinking approach to education, IIDE ensures that their award-winning digital marketing courses cater to the needs of students, working professionals, and business owners alike
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 8450980848
Email ID: admissions@iide.co
Website: https://iide.co/digital-marketing-course-in-dubai/
3. SAE
SAE Institute is a leading global provider of creative media education. It offers a wide range of courses in animation, audio, design, film, games, and live performance. SAE Dubai’s Digital Marketing course is a comprehensive program that covers all aspects of digital marketing, from social media marketing to search engine optimization (SEO).
Course Syllabus
- Introduction to Digital Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google Ads
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Web Analytics
Course Highlights
- Comprehensive coverage of all the essential aspects of digital marketing
- Taught by experienced industry professionals
- Hands-on experience through practical exercises and projects
Course Placements
SAE has strong industry connections that help students secure placements after graduation. The college has a dedicated industry engagement team that works with over 1,000 industry partners to provide students with opportunities for internships, apprenticeships, and full-time employment.
Course Reviews
SAE Institute Dubai has a positive reputation for providing high-quality education in the digital marketing field. The institute’s courses are well-designed and taught by experienced instructors, and the institute has a positive and supportive culture. Their institute has a 4.4/5 rating on Google with 179 reviews.
Contact Details
Phone: +971 4 360 6456
Address: Block 2 Ground Floor – Dubai Knowledge Park – Dubai – United Arab Emirates
4. LIIMS
LIIM is a digital marketing institute and training center in Dubai that offers courses in digital marketing, social media marketing, search engine optimization (SEO), and Google Analytics. The institute also offers a range of online and offline courses, as well as corporate training programs. LIIM is a leading provider of digital marketing training in Dubai, and has a strong track record of helping students and businesses achieve their digital marketing goals. It also offers a range of advanced digital marketing courses for individuals who want to learn the skills and knowledge they need to succeed in the digital marketing industry.
Course Syllabus
- Search Engine Optimization (SEO)
- Google AdWords
- Social Media Advertisement
- LinkedIn Marketing Course
Course Placements
LIIMS Edu digital marketing students have a wide range of job opportunities available to them after graduation. The institute’s strong industry links and focus on practical learning prepare students for success in the digital marketing field. They have digital marketing students who work in a variety of industries, including Digital Marketing Agencies, In-house marketing teams, and freelancing.
Course Reviews
According to Google, LIIMSEdu has a 4.9/5 rating with 304 reviews. It has a positive reputation for providing high-quality education. Students appreciate the institute’s hands-on learning approach, experienced instructors, and supportive environment
Contact Details
Phone: +971 58 958 3070
Address: Cluster W – Jumeirah Lake Towers – Dubai – United Arab Emirates
5. Inc Academy
Inc Academy is a digital marketing training company that provides accredited courses to individuals and businesses. They have a wide range of courses to choose from, including social media marketing, SEO, Google AdWords, and e-commerce marketing. Their courses are taught by industry experts and are designed to help you achieve your digital marketing goals. They offer a wide range of courses, including professional certifications, masterclasses, and specialized courses. Their courses are designed to help individuals and businesses learn the skills they need to succeed in the digital world.
Course Syllabus
- Introduction to Digital Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google Ads
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Web Analytic
Course Highlights
- Comprehensive coverage of all the essential aspects of digital marketing
- Taught by experienced industry professionals
- Hands-on experience through practical exercises and projects
Course Placements
Inc Academy provides 2 to 6 months project based internship opportunities to the candidates who complete the full course. Inc Academy has strong ties with the industry and has placed students in a variety of roles, including digital marketing specialist, social media manager, and content marketing specialist.If you are interested in learning more about Inc Academy’s placement assistance program, please visit their website or contact them directly.
Course Reviews
Inc Academy institute’s courses are comprehensive and well-designed, and the instructors are experienced and knowledgeable. Overall it is rated as 5 and has 4 reviews.
Contact Details
Phone: +971 4 4573814 / 41
Email: info@ismdubai.com
Address: Al Shafar, Tower 1, Dubai, United Arab, Emirates
6. Centre for Executive Development
The Centre Executive Development (CED), located in Dubai is an additional branch of the University of Dubai. They are also involved in the development of the Emirati workforce and provide work-oriented training programs in line with national Emiratisation initiatives. They design and offer executive management development programs and professional certifications that provide necessary skill training to advance the careers of their students.
Course Syllabus
- Digital Disruption
- Search Marketing
- Social Media Marketing
- Display Marketing & Email Marketing / CRM
- Website & App Development
- Performance Marketing & Analytics
- E-Commerce
- Digital Strategy & the Future of Digital
Course Highlights
- Highly Focused on the UAE Market Requirements
- Facilitated by Experienced Industry Professionals
- Hands-on Experience
Course Placements
The institute has a strong network of industry partners and its graduates are highly sought-after by employers. While CED does not publicly disclose its placement report, the institute claims that its graduates are successful in finding jobs in the digital marketing field.
Course Reviews
Students praise the comprehensive and well-taught courses, experienced and knowledgeable instructors, and hands-on projects. CED’s Google ratings and reviews are unavailable, you can contact them for more information.
Contact Details
Phone Number: +971 4 5566 977
Email: ced@ud.ac.ae
Address: Oud Metha – Dubai – United Arab Emirates.
7. Delphi Training Centre
Delphi Training Centre is one of the most renowned institutes providing digital marketing training to people in Dubai and adjacent areas. It is one of the top names that come to our mind when we think of digital marketing courses in Dubai. They offer online sessions as well as classroom training in Dubai for their courses. Delphi Training Centre is present in 5 places including India. Delphi strives to inspire innovation and educate today’s marketing professionals toward a brighter future. Their primary feature is delivering excellence in Training and development to shape the future of the corporate world.
Course Syllabus
- Basics Of Digital Marketing
- Benefits Of Digital Marketing
- Online Marketing Funnels
- Customer Life cycle and relation to Sales Funnel
- Google Analytics
- Search Engine Marketing & PPC,
- Advanced Tools And Techniques Like Competitive Benchmarking
- Affiliate Marketing
- Blogging And Content Marketing
- Boundary Spanning Competitors
- Email Marketing
- Social Media Marketing
- Google Analytics.
Course Highlights
- Classroom Training
- Study Material in the Form of Notes, Slides and Guides
- 24/7 Discussion Forum
- Assignments and Case Studies
- Online Access to the Cloud
Course Placements
According to the Delphi website, the school has a placement rate of over 90% for its digital marketing programs. Some of the companies that Delphi students have been placed at include: IBM, Oracle, Salesforce, HubSpot, Hootsuite, Sprout Social, Buffer, etc
Course Reviews
EduDelphi’s course reviews are written by students who have taken the courses they are reviewing. These reviews provide insights into the quality of instruction, workload, and overall experience of each course. EduDelphi is rated 4.2/5 and has around 132 reviews
Contact Details
Phone Number: 971-4396-3634
Email: info@edudelphi.com
Address: Al Hamsa Building, Block A, 4th floor, Unit number, 402, Dubai, UAE
8. Institute of Sales & Marketing
The Institute of Sales and Marketing in Dubai, was established in the UAE in 1998. Their knowledge of the market is unsurpassed. Their UK-based instructors have vast regional and global experience with an average of 25+ years of corporate experience at the highest levels. They represent quality UK sales and marketing organizations and utilize the ‘best of the best trainers from organizations such as The Chartered Institute of Marketing, which is why their courses come so highly recommended by everyone who attends one.
Course Syllabus
- Value of Digital Marketing
- Successful On-page and Off-page
- Digital Marketing Fundamentals and Difference With Traditional Marketing
- Relevance of Digital Marketing Platforms
- Multi Channels Opportunities
- Importance and Challenges of Key Digital Marketing Tools
- Role of Inbound Marketing Measuring the Success of Digital Marketing Efforts
- Tactics to Reach the Right Audience and to Convert Leads to Conversions
- Identifying New Trends and Themes and Understanding the Digital Landscape in Detail.
Course Highlights
Wayne Denner is a thought leader in the domain of Digital Marketing he is the course instructor who imparts incisive knowledge into Digital Marketing modules that help you to plan a successful Digital Marketing strategy for B2B and B2C business when you embark on your professional career.
Course Placements
ISM Dubai has a strong track record of placing its students in good jobs. The school’s Career Services Center provides students with a variety of resources to help them prepare for their job search, including resume writing workshops, mock interviews, and networking events. The school also has a strong alumni network that can help students connect with potential employers.
Course Reviews
ISM Dubai is a well-respected institution that offers a variety of courses, including business, management, and marketing. Students have generally positive reviews of the school, praising the quality of instruction, the supportive learning environment, and the career services.It has a 4.9/5 star rating on Google, with 52 reviews. It is a highly regarded business school with a strong track record of student success.
Contact Details
Phone Number: +9714573814
Address: Al Shafar, Tower 1, Dubai, United Arab Emirates
9. Learners Point Academy
Learners Point Academy is a leading training institute in Dubai offering comprehensive career coaching and corporate training programs. They are a KHDA and ISO-approved training institute with over 20 years of experience. They offer a wide range of courses, including IT courses, management courses, and soft skills courses. They also offer customized training solutions for individuals and corporates.
Course Syllabus
- Digital Disruption & Future
- Social Media Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing SEM, Display Marketing and Paid Social
- Web and Mobile Design and Development Fundamentals
- Email Marketing, CRM & Loyalty
- E-Commerce and Online Shopping
- Analytics Reporting, Defining KPIs, and Measuring Performance
- Project Feedback and Discussion.
Course Highlights
- Hands-on training
- Industry-experienced instructors
- Hands-on Experience
Course Placements
Learners Point Academy has a dedicated placement team that helps students with their job search and provides them with support throughout the placement process.
Course Reviews
Learners Point Academy has a rating of 4.8 out of 5 stars on Google Reviews, with over 809 reviews. The majority of reviews are positive, with students praising the quality of the teaching, the helpfulness of the staff, and the overall learning experience.
Contact Details
Phone Number: +971566335515
Email: info@learnerspoint.org
Address: The Business Center – Suite 610 – Khalid Bin Al Waleed Rd – Al Hamriya – Dubai – United Arab Emirates
10. Astro Labs
AstroLabs is a Dubai-based digital academy that offers a variety of training and certification programs in digital marketing, coding, data science, and artificial intelligence. Their courses are well-structured, delivered by experienced instructors, and provide hands-on learning experiences through real-world case studies and projects. AstroLabs also has a strong track record of placing its graduates in top digital marketing, coding, and data science positions.
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Paid Advertising
- Email Marketing
- Analytics and Measurement
- Digital Marketing Strategy
- Case Studies and Projects
- Career Development
Course Highlights
- Learn from expert instructors who are leaders in the field of digital marketing
- Get hands-on experience with real-world case studies and projects
- Learn from an AI-powered syllabus that is always up-to-date
- Get certified as a digital marketer
Course Placements
AstroLab has a dedicated placement team that works with students to help them prepare for job interviews and find jobs that match their skills and interests. The team also supports students throughout the placement process, including resume and cover letter writing assistance, interview preparation, and job search coaching.
Course Reviews
AstroLab has an overall rating of 4.7/5 and has 254 reviews on Google.
The majority of reviews are positive, with employees praising the company’s culture, work-life balance, and opportunities for professional growth.
Contact Details
Phone: +971 4 454 1159
Address: Courtyard – Al Quoz – Dubai – United Arab Emirates
