Best Digital marketing course in Alpha 1 Greater Noida

Introduction to Digital Marketing

Objective:

To provide students with a comprehensive overview of digital marketing, its key concepts, importance in the modern business environment, and its comparison with traditional marketing. This module lays the foundation for all other advanced modules.

Topics Covered:

1. What is Digital Marketing?

• Definition and Scope

• History and Evolution of Digital Marketing

• Key Components of Digital Marketing

2. Why Digital Marketing Matters Today

• Growth of the Internet and Mobile Usage

• Changing Consumer Behavior

• Importance for Businesses and Startups

3. Traditional Marketing vs. Digital Marketing

• Cost Comparison

• Measurability and Analytics

• Reach and Engagement

• Case Studies: Traditional vs. Digital Campaign Outcomes

4. Key Channels in Digital Marketing

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Marketing (SMM)

• Content Marketing

• Email Marketing

• Affiliate Marketing

• Mobile Marketing

• Web Analytics

5. Understanding the Digital Customer Journey

• Awareness → Consideration → Conversion → Retention → Advocacy

• Role of Content and Personalization

• Touchpoints and Conversion Funnels

6. Benefits and Challenges of Digital Marketing

• Real-time Performance Tracking

• Global vs Local Targeting

• ROI Focused Strategies

• Common Mistakes and How to Avoid Them

7. Digital Marketing Terminologies

• Impressions, CTR, CPC, CPM, Conversion Rate, Bounce Rate, etc.

• Introduction to Google and Meta Ad Platforms

8. Career Opportunities in Digital Marketing

• Roles: SEO Analyst, PPC Manager, Social Media Executive, Digital Strategist, etc.

• Freelancing vs Full-time vs Agency Work

Practical Activities:

• Group Discussion: Compare Traditional vs Digital Ads

• Case Study Analysis: A successful digital marketing campaign

• Quiz: Digital Marketing Basics and Terminologies

• Create your first digital marketing mind map

Learning Outcomes:

By the end of this module, students will be able to:

• Understand the core concepts and evolution of digital marketing

• Identify major digital channels and their purposes

• Recognize how digital marketing differs from traditional marketing

• Comprehend key terms and metrics used in the industry

• Explore possible career paths in digital marketing

Website Designing with WordPress

Objective:

To equip students with the skills to design and manage professional, responsive, and SEO-friendly websites using WordPress—no coding experience required. This module is essential for digital marketers to build landing pages, blogs, portfolio sites, and eCommerce websites.

Topics Covered:

1. Introduction to Website Designing

• Importance of Websites in Digital Marketing

• Static vs Dynamic Websites

• Basic Structure of a Website (Header, Body, Footer, Sidebar, etc.)

• Domain, Hosting, and CMS Basics

2. Getting Started with WordPress

• What is WordPress?

• WordPress.com vs WordPress.org

• Installing WordPress on Localhost and Live Server

• WordPress Dashboard Overview

3. Choosing & Installing a Theme

• Free vs Premium Themes

• How to Choose the Right Theme for Your Website

• Installing and Customizing Themes

• Using Page Builders (Elementor, WPBakery, Gutenberg)

4. Working with Pages and Posts

• Creating and Managing Pages

• Creating Blog Posts

• Understanding Categories and Tags

• Using Featured Images, Meta Titles & Descriptions

5. Plugins and Widgets

• What are Plugins?

• Must-Have Plugins for SEO, Security, Speed, and Contact Forms

• Installing and Managing Plugins

• Widgets and Sidebar Customization

6. Menus and Navigation

• Creating Custom Menus

• Adding Pages, Posts, Categories to Menus

• Creating Drop-down and Mega Menus

7. Designing with Elementor (or any Page Builder)

• Installing Elementor

• Creating Responsive Layouts

• Using Blocks, Templates, and Custom Designs

• Creating CTA Sections, Forms, Image Galleries

8. SEO Optimization for WordPress

• Setting Permalinks

• Installing SEO Plugins (e.g., Yoast SEO, Rank Math)

• Optimizing Page Titles, Meta Descriptions, and Slugs

• Image Optimization and Alt Tags

• Sitemap and Robots.txt

9. Website Security and Backup

• Best Practices for WordPress Security

• Installing SSL Certificate

• Anti-Spam, Firewall, and Backup Plugins

• Taking Regular Backups

10. Introduction to eCommerce (Bonus)

• Installing WooCommerce

• Setting Up Products, Payment Gateways, Cart, and Checkout Pages

• Overview of Order Management and Customer Emails

Practical Activities:

• Set up a live WordPress site using free hosting & domain (practice version)

• Design a 5-page business website using Elementor

• Install and configure key plugins (SEO, security, contact form, backup)

• Submit your site for peer review and instructor feedback

Learning Outcomes:

By the end of this module, students will be able to:

• Build a fully functional WordPress website from scratch

• Design attractive, responsive web pages without coding

• Integrate essential plugins for SEO, forms, backups, and more

• Optimize website structure and content for digital marketing

• Understand how to maintain and update a WordPress site

Google Search Console (GSC)

(Previously Google Webmaster Tools)

Objective:

To help students understand how to use Google Search Console for monitoring website performance in Google Search, identifying technical issues, and improving SEO strategy based on real data.

Topics Covered:

1. Introduction to Google Search Console

• What is Google Search Console?

• Why is GSC Important for SEO?

• Key Features and Capabilities

• Difference between GSC and Google Analytics

2. Setting Up Google Search Console

• Creating a Google Account (if needed)

• Verifying Your Website (HTML tag, Domain, DNS, Google Analytics, etc.)

• Connecting GSC with Google Analytics and other tools

3. Overview of the GSC Dashboard

• Property Selection

• Performance Overview

• Coverage & Indexing Status

• Experience, Enhancements, and Manual Actions Tabs

4. Performance Report

• Total Clicks, Impressions, CTR, and Average Position

• Queries Report (What keywords bring traffic?)

• Pages Report (Which pages are ranking?)

• Countries and Devices Breakdown

• Using Filters to Analyze Data (Date range, Page, Query, etc.)

5. URL Inspection Tool

• Inspecting Indexed and Non-indexed Pages

• Submit a Page for Indexing

• Troubleshooting Coverage Errors (Crawled – Not Indexed, Discovered – Currently Not Indexed, etc.)

6. Index Coverage Report

• Understanding Crawled, Valid, Errors, and Excluded URLs

• Fixing Common Indexing Issues

• Dealing with 404s, Redirects, and Server Errors

7. Sitemap Submission

• Creating and Submitting XML Sitemaps

• Sitemap Status and Errors

• Importance of Sitemap for SEO

8. Core Web Vitals & Page Experience

• Understanding Core Web Vitals (LCP, FID, CLS)

• Mobile Usability and HTTPS Reports

• How Page Experience Affects Rankings

9. Enhancements Tab

• Structured Data and Rich Results

• FAQs, Breadcrumbs, Sitelinks Searchbox, Product Markup, etc.

• Validating Fixes for Schema Errors

10. Manual Actions and Security Issues

• What is a Manual Action?

• Types of Penalties (Spammy Content, Unnatural Links, Cloaking, etc.)

• How to Submit a Reconsideration Request

• Checking for Malware or Hacked Content

Practical Activities:

• Verify your own website in Google Search Console

• Submit sitemap and inspect 3+ URLs

• Generate and analyze a 30-day performance report

• Identify indexing issues and propose fixes

• Improve a page’s performance based on search queries and CTR

Learning Outcomes:

By the end of this module, students will be able to:

• Set up and verify a website on Google Search Console

• Track keyword and page-level performance

• Identify and resolve indexing and crawl errors

• Submit sitemaps and inspect individual URLs

• Improve website SEO with actionable GSC insights

Google Analytics (GA4)

The Foundation of Data-Driven Digital Marketing

Objective:

To provide students with the knowledge and skills to track, analyze, and interpret website and app data using Google Analytics 4 (GA4). The module focuses on understanding user behavior, measuring marketing performance, and making data-backed decisions.

Topics Covered:

1. Introduction to Google Analytics

• What is Google Analytics and Why is it Important?

• Evolution from Universal Analytics to GA4

• Key Differences between Universal Analytics and GA4

• How Analytics Supports Digital Marketing Strategy

2. Setting Up Google Analytics (GA4)

• Creating a Google Analytics Account

• Creating a Property in GA4

• Installing GA4 Code on a Website (Using GTM or Manual Install)

• Setting up Data Streams (Web & App)

• Verifying Tracking with Real-Time Data

3. Understanding the GA4 Interface

• Home Dashboard

• Reports Snapshot Overview

• Real-Time Data

• User Lifecycle Reporting: Acquisition, Engagement, Monetization, Retention

• Key Metrics: Users, Sessions, Events, Conversions, Bounce Rate (Engaged Sessions)

4. Event-Based Tracking in GA4

• Introduction to the Event-Driven Model

• Automatically Collected Events (e.g., page_view, scroll, session_start)

• Enhanced Measurement Events (e.g., video_start, file_download)

• Custom Events and Parameters

• Tracking Clicks, Downloads, Form Submissions

5. Conversions in GA4

• Setting Up Conversion Events

• Marking Events as Conversions

• Tracking Goals Like Leads, Purchases, Sign-ups

• Funnels and User Journey Visualization

6. Audience Segmentation and User Insights

• Creating and Using Audiences

• Segmenting Users Based on Demographics, Behavior, and Technology

• Building Retargeting Audiences for Google Ads

7. Acquisition Reports

• Traffic Sources: Organic, Paid, Referral, Direct, Social

• Campaign Performance Tracking (UTM Parameters)

• Analyzing User Acquisition Trends

• Integration with Google Ads and Search Console

8. Engagement and Behavior Analysis

• Pages and Screens Report

• Engagement Rate, Average Engagement Time

• Path Exploration (User Flow Visualization)

• Content Performance: Which Pages Work Best?

9. Retention & Monetization Reports

• Understanding User Retention Metrics

• Analyzing Returning vs. New Users

• (For eCommerce): Monetization and Purchase Journey Tracking

10. Reporting, Dashboards & Insights

• Creating Custom Reports

• Exploring Data in Analysis Hub

• Sharing and Exporting Reports

• Using Google Looker Studio (formerly Data Studio) for Visual Dashboards

Practical Activities:

• Set up a GA4 account and link to a live website or demo site

• Create and test custom events

• Mark at least 2 key actions as conversions

• Analyze real-time user behavior and traffic sources

• Create a custom report showing top-performing pages by traffic and conversions

Learning Outcomes:

By the end of this module, students will be able to:

• Set up and configure Google Analytics GA4 properly

• Understand and navigate the GA4 interface and reports

• Track user behavior and key actions using event-based tracking

• Measure marketing performance and website engagement

• Generate actionable insights from data to improve ROI

Search Engine Optimization (SEO)

Objective:

To provide students with an in-depth understanding of how search engines work and how to optimize websites to rank higher in search results organically. This module covers both on-page and off-page SEO strategies, keyword research, technical SEO, and analytics.

Topics Covered:

1. Introduction to SEO

• What is SEO and Why is it Important?

• How Search Engines Work (Crawling, Indexing, Ranking)

• Organic vs Paid Search Results

• Types of SEO: On-Page, Off-Page, Technical

2. Keyword Research & Analysis

• Understanding Search Intent (Informational, Navigational, Transactional)

• Types of Keywords: Short-tail, Long-tail, LSI

• Tools for Keyword Research (Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs)

• Competitor Keyword Analysis

• Mapping Keywords to Content

3. On-Page SEO

• Title Tags, Meta Descriptions, and Header Tags

• URL Structure and Slug Optimization

• Keyword Placement and Density

• Image Optimization (Alt Tags, Compression)

• Internal Linking Strategy

• Content Optimization for Users and Search Engines

• SEO-Friendly Blog Writing Techniques

4. Technical SEO

• Understanding Website Architecture

• Mobile-Friendliness and Responsive Design

• Website Speed Optimization (Core Web Vitals)

• Schema Markup and Rich Snippets

• Canonical Tags and Duplicate Content Handling

• Robots.txt and XML Sitemap Configuration

• HTTPS and SSL

5. Off-Page SEO

• Backlink Building Strategies

• Guest Blogging and Outreach

• Social Bookmarking and Profile Creation

• Directory Submissions

• Forum Posting, Quora, and Blog Commenting

• Avoiding Black Hat SEO Techniques

6. Local SEO (Google My Business)

• Introduction to Local SEO

• Setting Up and Optimizing Google My Business Profile

• Local Citations and Reviews

• NAP Consistency

• Ranking in Google Maps

7. SEO Tools & Reporting

• Google Search Console

• Google Analytics (GA4)

• SEO Audit Tools (Screaming Frog, Ubersuggest, SEMrush)

• Rank Tracking and Performance Reporting

• Creating SEO Reports for Clients

8. SEO Trends and Algorithm Updates

• Understanding Google Algorithm Updates (Panda, Penguin, Hummingbird, BERT, Helpful Content Update, etc.)

• Voice Search & Mobile SEO

• Core Web Vitals & Page Experience

• AI and SEO: Future Outlook

Practical Activities:

• Conduct keyword research and create a content plan

• Perform SEO audit for a website and submit a report

• Write and optimize a blog post based on selected keywords

• Set up Google Search Console and interpret data

• Optimize a web page live using SEO tools and plugins

Learning Outcomes:

By the end of this module, students will be able to:

• Understand and apply core SEO concepts

• Perform effective keyword research and competitor analysis

• Optimize website content and structure for higher rankings

• Use professional SEO tools for audits and monitoring

• Improve site visibility through ethical link-building techniques

• Track SEO performance and create client reports

AI Tools for SEO

Enhancing SEO Strategy with Artificial Intelligence

Objective:

To introduce students to modern AI-powered tools that assist with keyword research, content optimization, technical SEO, and performance tracking. This module empowers learners to work smarter, faster, and more effectively by using artificial intelligence in SEO workflows.

Topics Covered:

1. Introduction to AI in SEO

• What is AI and How is it Used in SEO?

• Role of Machine Learning in Search Engines (Google RankBrain, BERT, etc.)

• Benefits of Using AI Tools for SEO Tasks

• Limitations and Ethical Considerations

2. Keyword Research with AI

• Using AI Tools to Discover Search Trends & Intent

• Tools:

  • Semrush Keyword Magic Tool

  • Ahrefs Keyword Explorer (AI suggestions)

  • Ubersuggest by Neil Patel (AI Insights)

  • ChatGPT or Gemini for keyword clustering and long-tail idea generation

• AI Keyword Grouping and Content Mapping

3. AI Content Creation & Optimization

• Using AI for SEO Blog Writing & Meta Tags

• Tools:

  • Surfer SEO (AI-powered content score & SEO brief)

  • Frase.io (Content research & outline creation)

  • Jasper.ai / Copy.ai / Writesonic for content generation

  • ChatGPT for writing optimized headings, FAQs, descriptions

• Best Practices: Human Editing + AI Efficiency

4. Technical SEO & Audits with AI

• Tools:

  • Screaming Frog + ChatGPT for error explanation

  • Semrush Site Audit Tool

  • Ahrefs Site Audit

  • Alli AI (Bulk on-page SEO automation)

• Automating SEO fixes and reporting

• AI suggestions for Core Web Vitals and UX improvement

5. AI for Link Building & Outreach

• Using AI to find backlink opportunities and write outreach emails

• Tools:

  • Postaga (AI-powered link building platform)

  • Respona

  • Hunter + ChatGPT for contact personalization

• Smart segmentation and CRM integration for link outreach

6. AI-Powered SERP and Trend Monitoring

• Tools for SERP Analysis & Trends:

  • Exploding Topics

  • Google Trends + AI Prompting

  • PaaS Tools (People Also Ask generators)

  • RankIQ for low-competition keywords and SERP gap analysis

7. AI Tools for Local SEO

• Automating GMB Post Generation

• Tools:

  • BrightLocal with AI integrations

  • Localo (AI GMB optimization)

  • ChatGPT for reviews, responses, and citation generation

8. Integrating AI into SEO Workflows

• Combining Tools: Semrush + ChatGPT + Surfer + Google Search Console

• Creating an SEO Strategy Using AI

• AI-Enhanced Reporting and Forecasting

• Keeping Human Creativity + AI Efficiency in Balance

Practical Activities:

• Use ChatGPT to generate keyword clusters around a topic

• Write a blog outline using Frase or Surfer SEO

• Conduct a technical SEO audit using Screaming Frog + Semrush

• Use AI to rewrite meta descriptions and alt tags

• Run a local SEO analysis using BrightLocal or Google Maps + AI content

Learning Outcomes:

By the end of this module, students will be able to:

• Use AI tools for keyword research, content creation, and optimization

• Perform SEO audits and technical improvements with automation

• Understand how to combine AI insights with traditional SEO tools

• Save time and scale their SEO efforts with AI

• Stay ahead of trends and algorithm updates using AI-driven research

Generative AI for Digital Marketing

Create Smarter, Faster, and Personalized Campaigns with AI

Objective:

To introduce students to the fundamentals of Generative AI and demonstrate how it can be used to create content, automate workflows, design creatives, and optimize marketing efforts. This module focuses on using real tools like ChatGPT, Jasper, Midjourney, and Adobe Firefly for digital marketing applications.

Topics Covered:

1. Introduction to Generative AI

• What is Generative AI?

• Difference Between Traditional AI and Generative AI

• Overview of LLMs (Large Language Models) and Diffusion Models

• Use Cases in Marketing, Design, Content, Video, and Chatbots

2. Key Generative AI Tools for Marketers

• Text-Based Tools

  • ChatGPT

  • Jasper.ai

  • Copy.ai

  • Writesonic

  • Gemini by Google

• Image-Based Tools

  • Midjourney

  • Adobe Firefly

  • Canva AI

  • DALL·E

• Video & Audio

  • Runway ML

  • Pictory

  • Descript

  • ElevenLabs (voice cloning)

3. Content Creation Using AI

• Blog Writing & SEO Content (ChatGPT + SurferSEO + Jasper)

• Ad Copy and Social Media Captions

• Email Marketing Content & Subject Lines

• Scripts for Videos and Podcasts

• Generating FAQs, Meta Titles & Descriptions

4. Visual Design with Generative AI

• Creating Social Media Posts Using Canva AI and Firefly

• Generating Product Mockups, Thumbnails, and Banners

• Using Prompts to Generate Brand-Relevant Images (Midjourney, DALL·E)

• Customizing Visual Assets with AI Style Transfer

5. Video Marketing with Generative AI

• Creating Short Marketing Videos (Pictory, Lumen5)

• AI Voiceovers (Murf, ElevenLabs)

• Using Text-to-Video Tools for Reels, Explainers & Ads

• Adding Subtitles, Background Music, and Captions Automatically

6. Automating Marketing Tasks with AI

• AI Chatbots for Lead Generation (ChatGPT API, Landbot)

• Creating Lead Funnels with AI-Generated Content

• AI for Personalization and Product Recommendations

• AI Tools for Customer Support and Query Handling

7. Ethical Use of AI in Marketing

• Copyright, Plagiarism, and Fair Use

• Transparency and Disclosure

• Avoiding Bias and Misinformation

• Balancing AI and Human Creativity

8. Future of Marketing with Generative AI

• AI in Hyper-Personalization

• Real-Time Content Generation at Scale

• Augmented Reality and AI

• Role of AI in Voice Search and Virtual Assistants

Practical Activities:

• Use ChatGPT to generate a full blog and optimize it for SEO

• Create a set of Instagram creatives using Canva AI or Midjourney

• Design a product promo video using Pictory or Runway

• Build a mini AI chatbot for lead generation

• Generate 5 social media ad variations using different AI tools

Learning Outcomes:

By the end of this module, students will be able to:

• Understand the fundamentals and applications of generative AI

• Use leading tools to generate text, image, and video content

• Automate repetitive marketing tasks with AI

• Apply AI responsibly and creatively in marketing strategies

• Stay ahead in the AI-driven future of digital marketing

Social Media Marketing (SMM)

Build Brands. Grow Audiences. Drive Engagement.

Objective:

To help students understand the fundamentals of social media marketing, platform-specific strategies, content planning, paid ads, analytics, and tools to effectively manage and grow brand presence on social platforms.

Topics Covered:

1. Introduction to Social Media Marketing

• What is Social Media Marketing?

• Importance of Social Media in Digital Strategy

• Organic vs. Paid Social Media

• Overview of Major Platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Snapchat)

2. Understanding Social Media Platforms

• Facebook & Instagram: Pages, Reels, Ads, Insights

• LinkedIn: B2B Marketing, Thought Leadership, Company Page Growth

• YouTube: Video SEO, Channel Growth, Shorts

• X (Twitter): Trending Topics, Threads, Community Building

• Pinterest: Visual Search, Product Pins, Niche Marketing

• Choosing the Right Platform for Your Business

3. Content Strategy & Planning

• Content Types: Images, Videos, Reels, Stories, Carousels, GIFs, Polls

• Understanding Brand Voice and Audience

• Creating a Monthly Social Media Calendar

• Tools: Canva, Buffer, Hootsuite, Notion, Trello

• Content Pillars, Hashtag Research, Caption Writing

4. Social Media Algorithms & Engagement

• How Algorithms Work (Instagram, Facebook, LinkedIn)

• Timing, Frequency, and Engagement Metrics

• Building an Organic Audience

• Boosting Reach with Reels, Stories, and Lives

5. Paid Advertising on Social Media

• Introduction to Facebook & Instagram Ads Manager

• Types of Campaigns: Awareness, Traffic, Leads, Engagement, Conversions

• Ad Creatives: Image, Video, Carousel

• Budgeting and A/B Testing

• Audience Targeting: Custom, Lookalike, Retargeting

• Basics of LinkedIn Ads and YouTube Ads

6. Influencer & Community Marketing

• What is Influencer Marketing?

• Finding & Reaching Out to Influencers

• Micro vs. Macro Influencers

• User-Generated Content & Testimonials

• Building Online Communities (Groups, Pages, Channels)

7. Social Media Analytics & Reporting

• Key Metrics: Reach, Impressions, Engagement Rate, Follower Growth

• Understanding Insights from Each Platform

• Creating Performance Reports

• Tools: Meta Business Suite, LinkedIn Analytics, SocialPilot, Sprout Social

8. Social Media Trends & Best Practices

• Keeping Up with Platform Updates

• Trends: Short Video, Memes, Interactive Stories, AI-Powered Posts

• Do’s and Don’ts on Each Platform

• Case Studies of Successful Social Media Campaigns

Practical Activities:

• Create and post content on at least two social media platforms

• Design an ad using Meta Ads Manager

• Build a one-month social media calendar

• Analyze the performance of a brand’s social media account

• Create a brand kit (visual theme, voice, logo usage) for a fictional product

Learning Outcomes:

By the end of this module, students will be able to:

• Understand the role of social media in digital marketing

• Create content that engages and converts

• Set up and run social media ads with basic targeting

• Analyze performance and optimize social media strategies

• Build a consistent brand presence across platforms

Meta Ads (Facebook & Instagram Advertising)

Reach. Engage. Convert — With Precision Targeting

Objective:

To teach students how to create, manage, and optimize paid ad campaigns using Meta Ads Manager across Facebook and Instagram. This includes understanding audience targeting, ad formats, budgets, placements, performance tracking, and remarketing.

Topics Covered:

1. Introduction to Meta Advertising

• What is Meta Ads?

• Why Run Ads on Facebook & Instagram?

• Difference Between Boosted Posts & Ads Manager

• Business Objectives Supported by Meta Ads

2. Setting Up for Meta Ads

• Creating a Facebook Business Manager Account

• Connecting Facebook Page and Instagram Account

• Setting Up Meta Business Suite

• Creating and Managing Ad Accounts

• Adding Team Members and Roles

3. Understanding Campaign Structure

• Campaign → Ad Set → Ad

• Choosing a Campaign Objective:

  • Awareness (Brand Awareness, Reach)

  • Consideration (Traffic, Engagement, Video Views, Lead Generation, Messages)

  • Conversion (Website Conversions, Sales, Catalog Sales)

4. Audience Targeting in Meta Ads

• Core Audiences (Demographics, Interests, Behaviors)

• Custom Audiences (Website Visitors, Email Lists, App Users)

• Lookalike Audiences (Reach New People Similar to Your Existing Customers)

• Local and Geo-Targeting Options

5. Budgeting and Bidding

• Daily Budget vs. Lifetime Budget

• Manual vs. Automated Bidding

• Setting Bid Strategies (Lowest Cost, Cost Cap)

• Understanding CPM, CPC, CPA

6. Ad Placements

• Automatic vs. Manual Placements

• Placements Across:

  • Facebook (Feed, Stories, Reels, Right Column)

  • Instagram (Feed, Stories, Explore, Reels)

  • Audience Network & Messenger

• Platform-Specific Creative Tips

7. Creating Effective Ads

• Ad Formats:

  • Single Image

  • Video

  • Carousel

  • Slideshow

  • Collection

• Crafting a High-Converting Ad Copy (Headline, Description, CTA)

• Image/Video Best Practices (Size, Text Limits, Visual Hierarchy)

• Using the Meta Creative Hub

8. Lead Generation Ads

• Using Instant Forms to Collect Leads

• Pre-filled Fields and Privacy Compliance

• Connecting Leads to CRM or Email Platforms

• Lead Nurturing Tips

9. Remarketing with Meta Ads

• Setting Up Facebook Pixel (or Meta Pixel)

• Tracking Website Events (Add to Cart, Purchase, Form Submission)

• Creating Remarketing Ad Campaigns

• Dynamic Ads for eCommerce

10. Analytics & Optimization

• Reading Campaign Results in Ads Manager

• Key Metrics: CTR, Reach, Impressions, CPM, ROAS

• A/B Testing (Creative, Audience, Placement, CTA)

• Scaling Winning Ads

• Troubleshooting Ad Disapproval or Low Performance

Practical Activities:

• Set up a Business Manager and link a page + Instagram account

• Create a demo campaign targeting a local audience

• Design one carousel ad and one video ad using Canva

• Create and test a lead generation form ad

• Analyze ad performance and submit a performance report

Learning Outcomes:

By the end of this module, students will be able to:

• Create goal-oriented ad campaigns using Meta Ads Manager

• Set up and manage audiences effectively

• Design and publish compelling ad creatives for Facebook & Instagram

• Monitor ad performance and optimize campaigns for better ROI

• Implement remarketing strategies to recover and convert lost leads

Search Engine Marketing (SEM)

Drive Targeted Traffic with Paid Search Campaigns

Objective:

To teach students how to create, manage, and optimize paid search advertising campaigns on platforms like Google Ads and Microsoft Ads (Bing). This includes keyword planning, ad copywriting, bidding strategies, performance tracking, and landing page optimization.

Topics Covered:

1. Introduction to Search Engine Marketing

• What is SEM / PPC?

• Difference Between SEO and SEM

• How Google Ads Works (Auction System, Quality Score, Ad Rank)

• Benefits of Paid Search Ads

2. Overview of Google Ads Ecosystem

• Search Ads

• Display Ads

• Shopping Ads

• Video Ads (YouTube)

• App Promotion Ads

• Smart Campaigns vs. Manual Campaigns

3. Account Structure in Google Ads

• Account → Campaign → Ad Group → Ads

• Understanding Campaign Types and Goals

• Overview of Google Ads Dashboard

4. Keyword Research for SEM

• Match Types: Broad, Phrase, Exact, Negative

• Keyword Intent and Funnel Stage

• Tools for Research:

  • Google Keyword Planner

  • Ubersuggest

  • SEMrush / Ahrefs

• Building a Keyword List and Mapping It to Ads

5. Writing Effective Search Ads

• Expanded Text Ads vs. Responsive Search Ads

• Ad Copy Best Practices (Headlines, Descriptions, CTAs)

• Using Ad Extensions (Sitelinks, Callouts, Call Extensions, etc.)

• Testing Multiple Ad Variations (A/B Testing)

6. Bidding and Budgeting

• Manual CPC vs. Automated Bidding

• Bid Strategies: Maximize Clicks, Target CPA, Target ROAS

• Understanding CPC, CPM, CPA, CTR

• Setting Daily Budgets and Campaign Limits

7. Quality Score and Ad Rank

• What is Quality Score?

• Factors Affecting Quality Score (CTR, Ad Relevance, Landing Page Experience)

• Improving Ad Rank Without Raising Bids

8. Landing Page Optimization

• Importance of Landing Page in SEM

• Best Practices for High-Converting Pages

• A/B Testing for Landing Pages

• Tools: Unbounce, Instapage, Google Optimize

9. Conversion Tracking and Google Tag Manager

• Setting Up Conversion Goals

• Installing Tags with Google Tag Manager

• Tracking Form Submissions, Calls, Purchases

• Measuring ROI with Conversion Data

10. Campaign Monitoring & Optimization

• Key Metrics: CTR, CPC, Conversions, ROAS, Impression Share

• Campaign Optimization Tips (Ad Copy, Bids, Keywords, Devices)

• Using Reports and Dashboards

• Performance Comparison Across Campaigns

Bonus: Microsoft Ads (Bing Ads)

• Introduction and Setup

• Importing Campaigns from Google Ads

• Targeting Unique Bing Users (Professional Demographic)

• Cost Advantage of Bing Ads

Practical Activities:

• Set up a Google Ads account

• Create a Search Ad Campaign for a mock business

• Perform keyword research and create 1 ad group with 3 ads

• Set up conversion tracking

• Monitor and analyze ad performance over 7 days

Learning Outcomes:

By the end of this module, students will be able to:

• Plan and execute PPC campaigns on Google Search

• Write compelling and high-converting search ads

• Conduct in-depth keyword research and build ad groups

• Monitor campaign performance and optimize for better ROI

• Set up conversion tracking and understand performance metrics

Google Ads (Pay-Per-Click Advertising)

Reach the Right People at the Right Time with Paid Search

Objective:

To equip students with hands-on knowledge of how to create, run, and manage successful ad campaigns using Google Ads. This module focuses on search, display, video, shopping, and app campaigns using the Google Ads platform.

Topics Covered:

1. Introduction to Google Ads

• What is Google Ads?

• Difference between SEO and Google Ads (PPC)

• How Google Ads Auction Works

• Benefits of Using Google Ads for Businesses

• Understanding Ad Rank and Quality Score

2. Google Ads Account Setup

• Creating a Google Ads Account

• Navigating the Google Ads Dashboard

• Billing Setup and Campaign Settings

• Understanding Google Ads Policies and Compliance

3. Campaign Types & Goals

• Search Ads (Text Ads in Google Search Results)

• Display Ads (Banners Across Google Display Network)

• Video Ads (YouTube Ads: Skippable, Non-skippable, Bumper)

• Shopping Ads (For E-commerce Businesses)

• App Promotion Ads (For Android/iOS Apps)

• Smart Campaigns and Performance Max Campaigns

4. Keyword Planning and Research

• Importance of Keyword Intent

• Match Types: Broad, Phrase, Exact, Negative

• Using Google Keyword Planner Tool

• Building a Keyword Strategy for Search Campaigns

5. Campaign Structure

• Account → Campaign → Ad Group → Ads → Keywords

• Setting Campaign Goals: Website Traffic, Leads, Sales, App Installs

• Campaign Types vs. Objectives

• Understanding Ad Rotation and Delivery Methods

6. Ad Creation

• Creating Responsive Search Ads

• Best Practices for Headlines, Descriptions, and CTAs

• Ad Extensions (Sitelink, Callout, Structured Snippets, Call, Location)

• Display Ads vs. Responsive Display Ads

• Using Google’s Ad Preview Tool

7. Bidding and Budgeting

• Setting Daily and Lifetime Budgets

• Manual vs. Automated Bidding Strategies

  • Maximize Clicks

  • Target CPA

  • Target ROAS

  • Maximize Conversions

• Understanding CPC, CPM, CPA

8. Targeting and Audience Segmentation

• Geographic Targeting (Country, City, Radius)

• Language Targeting

• Device Targeting (Mobile/Desktop)

• Demographic Targeting (Age, Gender, Parental Status)

• Custom Intent and In-Market Audiences

• Remarketing Audience Creation

9. Conversion Tracking and Analytics

• Setting up Google Ads Conversion Tracking

• Linking Google Ads to Google Analytics and Tag Manager

• Creating and Monitoring Goals

• Understanding Post-Click Data and Attribution Models

• UTM Parameters for Campaign Tracking

10. Campaign Optimization & Reporting

• Key Metrics: CTR, CPC, Quality Score, ROAS, Conversion Rate

• A/B Testing Ads and Landing Pages

• Negative Keywords and Search Term Reports

• Using Google Ads Recommendations

• Creating Custom Reports and Dashboards

Practical Assignments:

• Set up and launch a Search Campaign using real keywords

• Create 2 ad groups with multiple ads

• Set up conversion tracking using Google Tag Manager

• Run a small Display or YouTube campaign for brand awareness

• Submit a campaign performance report with insights

Learning Outcomes:

By the end of this module, students will:

• Understand all campaign types and how to choose the right one

• Set up and manage Google Ads campaigns end-to-end

• Write effective and compliant ad copy

• Optimize campaigns using performance metrics

• Set up conversion tracking and analyze data for decision-making

Email Marketing

Build Meaningful Relationships and Drive Conversions with Targeted Emails

Objective:

To teach students how to create effective email marketing campaigns, build email lists, automate sequences, and measure performance using tools like Mailchimp, ConvertKit, and Sendinblue.

Topics Covered:

1. Introduction to Email Marketing

• What is Email Marketing?

• Importance in the Digital Marketing Funnel

• B2B vs. B2C Email Strategies

• Types of Emails:

  • Promotional

  • Transactional

  • Lifecycle/Drip Emails

  • Newsletters

  • Welcome and Retargeting Emails

2. Building an Email List

• Ethical List Building Techniques

• Lead Magnets: E-books, Checklists, Free Tools

• Signup Forms, Popups, Landing Pages

• Single vs. Double Opt-In

• Compliance: GDPR, CAN-SPAM, CASL

3. Email Marketing Tools

• Overview of Top Platforms:

  • Mailchimp

  • ConvertKit

  • GetResponse

  • Moosend

  • MailerLite

• Setting Up an Account

• Creating Lists, Segments, and Tags

4. Email Campaign Setup

• Creating Campaign Goals: Sales, Leads, Traffic, Engagement

• Designing Email Templates

• Adding Personalization: Name, Location, Dynamic Fields

• Email Structure: Subject Line, Header, Body, CTA, Footer

• Using A/B Testing in Email Campaigns

5. Email Copywriting & Design

• Writing Catchy Subject Lines (Avoiding Spam Triggers)

• Email Content Best Practices

• Creating Mobile-Friendly, Responsive Designs

• Using CTAs to Drive Clicks

• Including Social Sharing & Unsubscribe Links

6. Automation & Drip Campaigns

• What is Email Automation?

• Setting Up a Welcome Series

• Abandoned Cart Sequences

• Lead Nurturing Flows

• Re-engagement and Win-Back Campaigns

• Trigger-based Emails

7. List Segmentation & Targeting

• Why Segment?

• Behavioral Segments (Opens, Clicks, Purchases)

• Demographic Segments (Age, Location, Gender)

• Advanced Tagging and Custom Fields

8. Deliverability & Spam Management

• Factors Affecting Deliverability

• How to Avoid Spam Filters

• Domain Authentication: SPF, DKIM, DMARC

• Maintaining List Hygiene (Cleaning Inactive Users)

9. Email Marketing Analytics

• Open Rate, Click-Through Rate (CTR), Bounce Rate, Unsubscribe Rate

• Tracking Revenue from Email

• Integrating with Google Analytics (UTM Tags)

• Reading Reports & Adjusting Campaigns Based on Data

Practical Assignments:

• Design a lead magnet and signup form

• Create and send a newsletter campaign in Mailchimp

• Build a 3-part email automation workflow

• Analyze a sample campaign report and present insights

• Perform an A/B test with two subject lines

Learning Outcomes:

By the end of this module, students will:

• Build and grow a targeted email list

• Design engaging email campaigns that drive action

• Automate sequences for lead nurturing and customer retention

• Understand compliance and deliverability essentials

• Analyze metrics and continuously improve campaigns

Course Objectives

• Understand the fundamentals of affiliate marketing

• Learn to select profitable affiliate programs and products

• Build and manage your own affiliate website/blog or funnel

• Drive traffic using SEO, paid ads, and social media

• Optimize conversions and track performance using tools

• Start earning passive income through affiliate channels

📚 Course Modules

Module 1: Introduction to Affiliate Marketing

• What is Affiliate Marketing?

• History and Evolution of Affiliate Marketing

• How the Affiliate Ecosystem Works

• Key Terms: EPC, CPA, CPL, Commission, etc.

• Understanding the Affiliate Marketing Lifecycle

Module 2: Choosing the Right Niche & Affiliate Program

• Niche Selection Strategies

• High-ticket vs. Low-ticket Products

• Choosing Affiliate Networks (Amazon, ClickBank, ShareASale, etc.)

• Evaluating Programs: Payouts, Terms, and Reliability

Module 3: Building Your Affiliate Platform

• Creating a WordPress Blog or Affiliate Website

• Domain & Hosting Essentials

• Landing Page vs. Blog Post vs. Review Page

• Using AI Tools for Content Creation

Module 4: Driving Targeted Traffic

• SEO Basics for Affiliate Marketing

• Keyword Research for Buyers’ Intent

• Social Media Promotion (Facebook, Instagram, YouTube)

• Paid Ads (Google Ads, Meta Ads, Native Ads)

• Email Marketing Funnels

Module 5: Conversion Optimization & Analytics

• Call-to-Actions and Affiliate Link Placement

• A/B Testing for Conversion Rates

• Using Google Analytics, Facebook Pixel, and Heatmaps

• Introduction to Affiliate Tracking Software (PostAffiliatePro, Voluum)

Module 6: Compliance, Scaling & Automation

• Affiliate Marketing Disclosures & Legal Guidelines

• Scaling Strategies: Outsourcing, Retargeting

• Tools for Automation (Zapier, Autoresponders, AI Chatbots)

• Case Studies of Successful Affiliates

💼 Tools You’ll Learn

• WordPress, Elementor

• Google Analytics, Google Tag Manager

• SEMrush / Ahrefs

• Canva, ChatGPT

• Email Platforms (Mailchimp, ConvertKit)

🎓 Who Should Enroll?

• Beginners wanting to start passive income online

• Bloggers, influencers & content creators

• Digital marketing students

• Small business owners exploring affiliate income