1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interfac
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
- Design principles
- Navigation and usability
- Design principles
- Navigation and usability
Module 4: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 5: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 7: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
Module 8: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 11002
2. IIDE – The Digital School
We list IIDE as the #1 digital marketing course in Chennai. Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
Post Graduation in Digital Marketing
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
IIDE Delhi Campus & Culture
With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand They also regularly organize cultural events to enhance the learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.
Online Digital Marketing Course
The Online Digital Marketing Course in India consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.
IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing or grow their business.
They also provide an Offline campus immersion option in Delhi for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone No – +91 91361 59148
Email ID – admissions@iide.co
Website – iide.co
Instagram – https://www.instagram.com/iideonline/
Address – E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
3. DigiTrend
Listed at #2 on our blog, Digitrend is a reputed digital marketing institute provider that offers digital marketing courses in Lucknow. The principal aim of this institute is to bridge the gap between the industry’s needs for digital marketers and the trained talent available by providing practical training. They offer courses via online mode as well. Let’s look at their course details.
Course Syllabus:
- Internet Basics & Web Development
- Google Ads Fundamentals
- Google Analytics
- SEO
- Social Media Optimisation
- Photoshop & Infographics
- Content & Inbound Marketing
- Adsense & Affiliate Marketing
- Email Marketing
- Blogging
- YouTube
Course Highlights:
- Internship
- Live Project Training
- Certifications
Course Placements
We couldn’t find any information related to their placement partners on the website.
Course Reviews
Based on 159 reviews, DigiTrend has an incredible 4.9 rating on Google where students have been praised for providing unwavering support and a promise of job placement in leading digital marketing companies. However, the lack of negative reviews on Google might raise suspicion for some students, leaving them curious about the institute’s true reputation.
Course Culture
There is no mention of any extracurricular activity conducted for the students on the website.
Contact Details:
Phone:+91-9559613989
Address: IMRT College, Vipul Khand 6, Vipul Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226010
4. MCTA – Marketing Course Training Academy
Ranking at #3 in our blog on digital marketing courses in Lucknow, MCTA Academy is a leading online digital marketing institute in Lucknow. They offer a variety of courses designed to help students develop and enhance their digital marketing skills. With over a decade of experience and also has a proven track record of success.
Course Syllabus
- Search Engine Optimization + WordPress Web Design
- Google Analytics
- Search Engine Marketing
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Whatsapp & Webchat Process
- Drip Marketing
- Influencer Marketing
Courses Highlights
- Intensive classroom training
- Hands-On Training
- Access to Free Workshops
- 7 Industry Recognized Certifications
Ranking at #3 in our blog on digital marketing courses in Lucknow, MCTA Academy is a leading online digital marketing institute in Lucknow. They offer a variety of courses designed to help students develop and enhance their digital marketing skills. With over a decade of experience and also has a proven track record of success.
Course Syllabus
- Search Engine Optimization + WordPress Web Design
- Google Analytics
- Search Engine Marketing
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Whatsapp & Webchat Process
- Drip Marketing
- Influencer Marketing
Courses Highlights
- Intensive classroom training
- Hands-On Training
- Access to Free Workshops
- 7 Industry Recognized Certifications
Contact Details
Phone: 8448440810 / 9807899899
Email: info@mcta.co.in
5. WS CubeTech
Listed at #4 on our blog on digital marketing courses in Lucknow, WsCube Tech provides comprehensive offline and online digital marketing courses in India. Over the years, WsCube Tech has gained insight into the learners’ expectations, shaping the curriculum to meet those needs. The program consists of regular digital marketing training featuring live Zoom classes conducted by seasoned mentors.
Participants will engage in hands-on learning, covering a range of topics including SEO, social media marketing, Google Ads and PPC advertising, blogging, affiliate marketing, YouTube marketing, content marketing, email marketing, and 17+ additional modules.
Course Syllabus
- Introduction to Digital Marketing
- Successful Digital Marketing Case Studies
- Graphic Designing Using Canva
- Domain Marketing
- Building WordPress Websites
- eCommerce Website Development With Shopify
- SEO Mastery
- Blogging
- Google AdSense
- Google Analytics
- Google Tag Manager + Google Analytics
- Email Marketing
- Social Media Marketing
- Google Ads Mastery
- Third-Party Ads
- Social Media Optimization (SMO)
- YouTube Marketing
- App Store Optimization (ASO)
- Online Reputation Management (ORM)
- National & International Freelancing
Course Highlights
- Experienced Mentors
- Doubt-Clearing Sessions
- Interactive Live Classes
- Digital Marketing Certificate
- Completely Practical
- Job Assistance
Course Reviews
WSCubeTech 4.2 star rating on Google where many students are praised quality of instruction and the learning experience they provide. However, a few of their students have also shown dissatisfaction with their post-course support and placements.
Culture
There is no mention of any extracurricular activities on the website.
Contact Details
Phone: 092696 98122
Address: First Floor, Laxmi Tower, Bhaskar Cir, Ratanada, Jodhpur, Rajasthan 342001
6. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It is ranked #5 in this blog on digital marketing institutes in Lucknow. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Highlights
- Certifications
- Co-created with Facebook
- 45+ Projects and Case studies
- Career mentoring
- Resume assistance
- Job assistance
Course Placements
We couldn’t find any placement partners on Simplilearn’s website for the course.
Course Reviews
Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.
Culture
We couldn’t find anything related to their student culture on the website.
Contact Details
Phone: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.
7. Upgrad
Listed at #6 on our list of digital marketing courses in Chennai, Online higher education company UpGrad offers degrees and certificates in digital marketing and other fields such as IT, accounting, and management from top universities all over the world. The purpose of the program is to help working adults and students upskill while continuing to study and work at the same time. This course will help students in getting an understanding of SEO, SMM, and other digital skills required in the field of marketing.
Course Syllabus
- Digital Marketing Landscape
- Customer Centricity
- Blog Creation Project ( WordPress)
- Programmatic & Display Advertising
- Web Analytics
- Search Engine Optimisation (SEO)
- Marketing Analytics & Integrated Strategy
- Capstone Project
Courses Highlights
- Daily Doubt Resolution
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Video classes
- 5 specializations to choose from
Course Reviews
UpGrad has a 4.1 rating and 498 reviews on Google where many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.
So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.
Culture
Since upGrad’s courses are online, we were unable to find any pictures of their student culture.
Contact Details
Phone: 1800 210 2020
Email: customercare@upgrad.com
8. Escalera Technologies
Listed at #7 in this blog on digital marketing institutes in Lucknow, Escalera provides you with the best digital marketing courses in Lucknow via classroom training. Escalera Technologies provides quality and practical training with live project opportunities. Their faculty is a team of highly qualified professionals, and the course syllabus is designed to keep the latest digital marketing trends in mind. They guarantee 100% job placement assistance to their students.
Course Syllabus:
- Digital Marketing Basics
- Basics of Search Engine Optimization
- Search Engine Marketing [SEM]
- Google Analytics for SEO
- Google Webmaster Tools
- Social Media Marketing [SMM]
- Video Marketing
- Facebook Advertising
- Email Marketing
- LinkedIn Marketing
- Video Marketing using YouTube
- Link Building Strategies
Course Highlights:
- 100% Job Assistance
- Opportunity to Work With them
Course Placements
There is no information regarding the placement partners on the website.
Course Reviews
Escalera Technologies has a rating of 4 stars on Google with only two positive reviews, which may raise concerns for potential students. With the limited number of reviews available, it might be challenging for students to assess their course’s quality and reputation. This is why we suggest you do more research on the institute.
Course Reviews
We couldn’t find anything related to student culture on their website.
Contact Details:
Phone: +91 8960655666, 9453937447
Address: second floor, 1/132, Kursi Road Vikas Nagar, Lucknow – 226022, Uttar Pradesh, India.
E-mail: info@escaleratechnologies.com
9. Promosys Technology:
Listed at #8 in this blog on digital marketing courses in Lucknow, Promosys Technology utilises an innovative approach in its digital marketing training. They also provide 100% job placement to the professionals. It is one of the best digital marketing training institutes in Lucknow with one of the best digital marketing courses in Lucknow.
Course Syllabus:
- Digital Marketing Overview
- Search Engine Optimization
- Social Media Optimization
- Social Media Marketing
- PPC with Google Adwords
- Inbound Marketing
- Leads & Traffic Generation
- Affiliate Marketing
- Online Reputation Management
- Email marketing
- Bing PPC
- Video Marketing
- Mobile Marketing
- Google Adsense
- Blogging
- WordPress Website
- Content Marketing
- Google Webmaster Tool
- Google Analytics Tool
Course Highlights:
- Digital Book
- Free Software
- Online Support
- 1 Year Membership
- Live Project
- Career Counselling
- Domain Reg & Hosting
- How to Crack an Interview
- Professional CV Template
- 100% Job Assistance
Course Placements
There is no mention of any placement partners on the website
Course Reviews
Promosys Technology has a Google rating of 2.1 where it has received mixed reviews, with some praising its training program for helping them secure placements, while others expressing dissatisfaction due to unhelpful teachers and a lack of technical knowledge. This makes it important for students to carefully consider their options before enrolling.
Course Reviews
We couldn’t find anything related to student culture on their website.
Contact Details:
Phone: 078804-64999, 07880463999, 075239-19999
Address: 2nd floor Shiva Palace 2/1 Vikas Khand Near BSNL Office Manoj Pandey Chauraha Gomti Nagar Lucknow 226010
E-mail: hr@promosystech.com
10. Digiperform
Situated in Delhi, Digiperform is listed as #9 on our list. This is a specialized institute known for its expertise in digital marketing courses. One of its premier offerings is its Online Marketing Professional Course (dCOMpro). It is an extensive program consisting of 15 essential digital marketing skills that combine both theoretical knowledge and practical training.
Apart from its curriculum, dCOMpro students also enjoy valuable career support from Digiperform such as opportunities for in-course internships, mock interview sessions, campus drive placements, access to job listings through the Learning Management System (LMS), and personalized guidance to create impressive resumes. Overall, Digiperform’s dCOMpro course not only equips students with essential digital marketing skills but also provides them with the crucial support they need to kickstart a successful career in digital marketing
Course Syllabus
- Marketing Foundation
- Consumer Behaviour
- Graphic Designing
- Video Marketing
- SMO
- FB & Insta Ads
- SEO
Courses Highlights
- Classroom Experience
- Assignments
- 3 Exams + Report
- Weekday Batches
Course Reviews
DigiPerform has a 5-star rating on Google with 11 reviews where students are praising their supportive trainers and extra classes. However, the limited number of reviews might make it challenging for potential students to make a confident decision.
Contact Details
Phone: 070071 85958
Email: contact@digiperform.com
11. Knowledge Hut
At #10 on this blog, we list Knowledge Hut – an institute founded in 2011 by Subramanyam Reddy. It was recently acquired by Upgrad and together plans to help professionals from a variety of industries and sectors to develop new skills and apply them in a variety of ways within the global corporate world. In addition, the school offers courses in industries such as technology and digital media. It is renowned for its online classes and corporate training sessions. Through workshops conducted by industry experts, the company ignites minds and motivates professionals to overcome obstacles.
Course Syllabus
- Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
- Marketing Analytics
- Introduction to marketing analytics
- Segmentation, Targeting, and Tracking
- Budgeting & Planning
- Acquiring and Engaging Users
- Developing a content strategy
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
Courses Highlights
- 16 hours intensive and interactive course on Digital marketing
- Learn the strategies needed to improve the reach of your business
- Understand what works and what does not
- Learn from real-world examples and case studies
Course Placements
There is no mention of placement on their digital marketing course page.
Course Reviews
Students at Knowledgehut appreciated the interactive and fun-filled sessions, along with the supportive executives throughout the course. However, some have experienced challenges with post-payment communication and course scheduling, feeling left adrift after their initial investment. Despite these concerns, the institute maintains a commendable rating of 4.7 on its Google business profile.
Culture
Since this course is purely online there is no evident showcase of their student culture for this course.
Contact Details
Phone: +91-84484-45027 / 1800-121-9232
Email: support@knowledgehut.com
