1.Digital Coim
Introduction to Digital Marketing
Our Digital COIM Digital Marketing Institute, we are dedicated to providing the best-in-class digital marketing education and training to individuals and businesses alike. We are passionate about helping our students unlock their full potential in the ever-evolving digital landscape and empowering them with the skills and knowledge needed to excel in the digital marketing industry.”
1.1 Overview of Digital Marketing
- Definition and scope
- Evolution of digital marketing
1.2 Importance of Digital Marketing
- Why businesses need digital marketing
- Comparison with traditional marketing
1.3 Key Digital Marketing Channels
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
Module 2: Website Basics and Optimization
2.1 Importance of a Website
- Website as a central hub
- Elements of a good website
2.2 Website Optimization
- Basics of SEO
- On-page and off-page optimization
- Keyword research and implementation
2.3 User Experience (UX) and User Interface (UI)
- Design principles
- Navigation and usability
Module 3: Social Media Marketing
3.1 Introduction to Social Media Platforms
- Facebook, Instagram, Twitter, LinkedIn, etc.
- Choosing the right platform for your business
3.2 Creating a Social Media Strategy
- Content planning
- Posting schedules
- Engagement strategies
3.3 Social Media Advertising
- Creating effective ads
- Targeting and retargeting
Module 4: Content Marketing
4.1 Content Strategy
- Types of content
- Creating a content calendar
4.2 Blogging and Article Writing
- SEO-friendly content
- Guest posting
4.3 Visual Content
- Importance of images and videos
- Creating engaging visuals
Module 5: Email Marketing
5.1 Building an Email List
- Opt-in strategies
- Lead magnets
5.2 Email Campaigns
- Drip campaigns
- Newsletters
5.3 Email Analytics
- Tracking and analyzing email performance
Module 6: Search Engine Optimization (SEO)
6.1 Fundamentals of SEO
- On-page and off-page optimization
- Local SEO
6.2 SEO Tools
- Google Analytics
- Google Search Console
- Keyword research tools
6.3 Advanced SEO Techniques
- Schema markup
- Voice search optimization
Module 7: Analytics and Data Analysis
7.1 Importance of Analytics
- Setting up Google Analytics
- Interpreting data
7.2 Conversion Tracking
- Setting up goals
- A/B testing
7.3 Reporting and Optimization
- Creating actionable insights
- Continuous improvement strategies
Module 8: Digital Marketing Campaign Management
8.1 Planning and Execution
- Setting campaign objectives
- Budgeting and scheduling
8.2 Monitoring and Optimization
- Adjusting strategies based on performance
- Split testing and experimentation
8.3 Case Studies and Real-world Examples
- Successful digital marketing campaigns
- Learning from failures
Module 9: Legal and Ethical Considerations
9.1 Privacy and Data Protection
- GDPR and other regulations
- Best practices for data handling
9.2 Ethical Marketing
- Avoiding deceptive practices
- Maintaining transparency
Module 10: Emerging Trends in Digital Marketing
10.1 Artificial Intelligence and Machine Learning – Chatbots, predictive analytics, etc.
10.2 Voice Search and Smart Devices – Optimizing for voice-based searches
10.3 Virtual and Augmented Reality – Marketing applications of VR and AR
Additional Resources
- Recommended books, blogs, and industry publications
- Online communities and forums for networking
- Tools and software recommendations
Assessments
- Quizzes at the end of each module
- Practical assignments to apply knowledge
- Final project or exam to test overall understanding
Certification
Provide a certificate of completion to participants who successfully finish the course.
Conclusion
Summarize key takeaways, encourage continuous learning, and offer post-course support through a community or follow-up resources.
Remember to update the content regularly to keep up with the ever-evolving landscape of digital marketing. This course outline can be adjusted based on the duration and depth you want to cover.
Address: south market A 121, near post office, South Extension, New Delhi, Delhi 110023
2. IIM SKILLS
Since 2015, IIM SKILLS has been enhancing lives through its smart classes, encouraging young minds to dream big and achieve their ambitions. The institute is a global leader in the field of Digital Marketing Courses In Mayur Vihar. It is always looking for new ways to improve its professional abilities.
IIM SKILLS adapts and evolves to maintain its courses and training approach up-to-date, relevant, and innovative in an ever-changing world. It considers action learning or learning by doing, to be the most effective method of gaining competence. Even the instructors, who have a wealth of knowledge, push pupils to try new things and master the intricacies.
Digital Marketing Course Fee:
INR 34,900 + 18% GST
The following are the essential elements that make IIM SKILLS an excellent choice for a digital marketing course:
- Fees that are reasonable.
- Curriculum that is comprehensive and well-designed.
- Practical training for the workplace.
- Membership is for life.
- Job placement aid is available.
- The most up-to-date case studies are used to provide significance and relevance to the training.
- Backup sessions are available right away.
- Expert trainers from the industry.
- Certifications that are recognized around the world.
Location:
IIM SKILLS (Co-Offiz) H B Twin Tower 8th Floor,
Max Hospital Building. Netaji Subhash Place,
Pitampura New Delhi-110034
Phone: 99118-39503
3.Simplilearn
Simplilearn is a well-known institute in Delhi that offers Digital Marketing Courses In Mayur Vihar. They strive to close the digital marketing industry’s talent gap by providing hands-on training programs and certifications. They provide a variety of online courses, including digital marketing. Let’s have a look at the Digital Marketing Associate course details:
Course Syllabus
SEO, Content Marketing, Pay-Per-Click Advertising, and Digital Analytics
social media, mobile marketing, and digital strategy are all skills you’ll need to succeed.
Advanced Search Engine Optimization Advanced Web Analytics (SEO)
Pay Per Click (PPC) Program for Advanced Users
social media in its Advanced Form (With Facebook Blueprint Voucher)
Capstone in Digital Marketing
Course Duration & Fees
They offer a digital marketing course with a duration of 12 months. And the course costs INR 64,200.
Contact Details
Phone: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.
4. Digital Vidya
Digital Vidya was formed in 2009 with the goal of giving Digital Marketing Courses In Mayur Vihar to people all over the world; later, in 2013, they began offering full-fledged digital marketing courses.
They guide corporate professionals in digital marketing and other IT courses in addition to training students. They’ve worked with industry leaders, allowing them to offer an up-to-date curriculum and prepare their students for the digital marketing business.
Course Syllabus
Learn about the digital marketing landscape and how to build your own online presence.
Search Engine Optimization Techniques, Social Media Marketing, and Digital Marketing for Brands
Leveraging and developing a digital brand strategy Marketing via email
Using Google Ads and Google Analytics to Increase Brand Visibility
Insights on Inbound Marketing and Leadership
Content-Driven Marketing Techniques & Affiliate Marketing Insights
Begin with an internship, E-tail skills, and a digital marketing strategy.
Become industry-ready with an internship, programmatic, and Facebook marketing, as well as marketing via YouTube and WhatsApp.
Course Duration and Fees
The duration of the course is 10 – 12 hours/ week for 10 months. The program fee is approximately INR 1,50,000 + taxes.
Contact Details
Phone: +91-80100-33033
Email: info@digitalvidya.com
Address: 1001, 10th Floor, Tower-1, Pearls Omaxe Building, Netaji Subhash Place, Pitampura, New Delhi – 110034
5.Expert Training Institute
Expert Training Institute is a significant institute that offers one of the city’s most reputable Digital Marketing Courses In Mayur Vihar, providing a wide range of topics for curious students. In India, they’ve trained over 30,000 professionals in over 1900 batches.
Due to their staff of trainers, their friendly attitude, solid values, and holistic approach, they are a well-known brand in the digital marketing business. Since its inception in 2012, ETI has grown to become one of Delhi’s most comprehensive SEO training institutes.
Course syllabus
- Content Marketing
- Professional Blogging
- Marketplace Selling
- Overview of the Digital Marketing Course
Recognize Website Designing
Registration and hosting of domains
Advanced WordPress Website Design Search Engine Optimization (SEO) is the process of improving the visibility of a website on
Advance AdWords by Google PPC
Optimization of social media
Marketing on social media
Email Marketing with Google Analytics
Affiliate marketing is a type of marketing in which you
Creating a Digital/Online Marketing Strategy Using Google AdSense
Course Duration & Fees
Their digital marketing course duration varies from 3 to 4 months. To learn about their fees, you can contact them using the contact information given below.
Contact Details
Phone: 9958 38 19 38
Email: experttraininginstitute@gmail.com
Address: 178, 1st for, Commercial Wing, Jai Apartment, Sector-9, Rohini, New Delhi-110085
