Top 20 MBA in Digital Marketing in Delhi Colleges – 2025

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5 months ago

Delhi has long been the business and education hub of India. In 2025, with the rise of AI-driven campaigns, social media dominance, e-commerce, and performance marketing, Digital Marketing MBAs are more in demand than ever. Whether you are a graduate looking to specialize or a working professional aiming to upskill, Delhi offers some of the best institutions for MBA-level education in Digital Marketing.

This blog lists the Top 20 MBA in Digital Marketing Colleges in Delhi for 2025, complete with course details, fees, placements, admission process, and unique features — to help you make the right choice for your career.

Why Choose an MBA in Digital Marketing in 2025?

High-Demand Skills: Expertise in SEO, SEM, social media, analytics, and AI marketing.
Diverse Career Opportunities: From Digital Strategist to Performance Marketing Manager.
Industry-Relevant Curriculum: Live projects, case studies, and internships.
Attractive ROI: Strong placement opportunities with packages ranging from ₹5 LPA to ₹34 LPA.

The Digital School: MBA-Level Postgraduate Program in Digital Marketing & Strategy

Digital Coim

Didital coim

Program Highlights
- Digital Coim Duration: 11 months; available at Delhi and Mumbai campuses (weekday batches).
- Government-recognised, AI-driven curriculum with a compulsory 3-month industry internship.
- Limited seats (40 in Delhi); next Delhi batch begins August 30, 2025.
Curriculum Structure
Semester 1:
- Marketing & Management Fundamentals
- Website creation (WordPress & UX/UI basics)
- Content strategy, storytelling, copywriting
- Organic social media, influencer & community marketing
- Paid media: Meta, LinkedIn, YouTube, display ads
- Media planning & buying, plus soft skills, presentation design, and personal branding
Semester 2:
- In-depth tool mastery (AI tools included) and advanced specialisations such as Creative Strategy and Performance Marketing
- Hands-on learning: 6 live brand projects, access to WARC case studies, and a capstone thesis/internship
Placements & ROI
- Placement rate: ~93% with 54% average salary hike
- Average salary: ₹4.5 LPA; highest up to ₹12 LPA
Admissions & Financing
- Application process includes IAT (IIDE Admissions Test) and Personal Interview
- Fees: ₹6.45 L without scholarship; waivers up to ₹1 L available. EMI options are offered

Digital Scholar – Online Global MBA in Digital Marketing & AI

Overview & Accreditation
A 1-year, globally accredited MBA delivered in collaboration with Woolf University (Malta, EU). The degree aligns with the European ECTS system and is recognized in 50+ countries.
Curriculum & Delivery
- Focused on AI-powered marketing, performance ads, automation, content strategy, and analytics.
- Weekly case-study challenges and real-time, agency-style projects with live brand internships.
- Access to WARC’s marketing case repositories and delivered by top-tier digital practitioners.
Certifications & Tools
Students earn industry-aligned certifications such as Google Ads, Meta, HubSpot, as well as proprietary Digital Scholar certificates (AI Marketing, Personal Branding, Analytics).
Learners engage with 50+ tools including ChatGPT, Midjourney, Canva, GA4, Meta Ads Manager, Make.com, and more.
Student Support & Outcomes
Includes 300+ hiring partners, mock interviews, salary negotiation coaching, freelance/agency setup support, and global mobility opportunities.

Shiv Nadar University – MBA in Digital Business & Marketing Analytics

Overview
A 2-year full-time MBA through the School of Management & Entrepreneurship, focusing on digital business models, analytics, and AI-driven marketing.
Curriculum Highlights
Core marketing strategy courses, electives such as Digital Analytics, Marketing Automation, and AI Applications in Business.
Mode: On-campus (Greater Noida)
Fees: ~₹11 L
Placement Range: Avg ₹7 LPA, up to ₹12 LPA

Faculty of Management Studies (FMS), Delhi University – MBA with Digital Electives

Overview
A traditional, highly rated 2-year MBA offering digital marketing electives and marketing analytics.
Mode: On-campus, Delhi
Fees: ₹1.92 L (entire program)
Placements: Avg ₹34 LPA — exceptional ROI

New Delhi Institute of Management (NDIM) – MBA with Dual Specialization (inc. Digital Marketing)

Overview
A 2-year PGDM/MBA equivalent with dual specialization options including Digital Marketing.
Curriculum Highlights
Modules in SEO, SEM, marketing analytics, and brand strategy.
Mode: On-campus, Delhi
Fees: ₹12.75 L
Placements: Avg ₹12 LPA

IMT Ghaziabad – PGDM/MBA with Digital Marketing Modules

Overview
Well-established management school offering marketing programs with digital electives.
Mode: On-campus
Fees: ~₹1.5 L for digital-focused PGDM
Placements: ₹8–18 LPA

Amity University, Noida – MBA in Digital Marketing

Overview
Specialized 2-year MBA focusing on modern marketing channels and practices.
Mode: On-campus, Noida (NCR)
Fees: ₹14.8 L
Placements: Avg ₹6–9 LPA

IIT Delhi – Department of Management Studies (DMS IITD)

Overview
Offers a general 2-year MBA (Management Systems) with elective flexibility, including marketing.
Mode: On-campus, Delhi
Fees: Competitive for an IIT program
Placements: High — often ₹20 LPA+
Ranking: 4th among Indian management schools (NIRF)

IGNOU – MBA in Digital Marketing & E-Commerce

Overview
Distance MBA tailored for working professionals, blending digital marketing and e-commerce.
Mode: Online/Distance
Fees: ₹37,800
Placements: Self-arranged; flexible learning

K.R. Mangalam University – MBA (Digital Marketing)

Overview
Partnerships with industry for real-world learning.
Mode: On-campus, Greater Noida (NCR)
Fees: ₹3.2 L
Placements: ₹4–6 LPA

Jaypee Institute of Information Technology – MBA in Digital Marketing

Overview
Affordable 2-year MBA program with digital marketing emphasis.
Mode: On-campus, Noida (NCR)
Fees: ₹1.25 L
Placements: ₹3–5 LPA

NIET (Noida Institute of Engineering & Technology) – MBA in Digital Marketing

Overview
Low-cost program aimed at digital marketing careers.
Mode: On-campus, Noida (NCR)
Fees: ₹1.55 L
Placements: ~₹4 LPA

GD Goenka University – MBA in Digital Marketing

Overview
University-backed program with a mix of marketing theory and digital practices.
Mode: On-campus, Gurugram NCR
Fees: ₹4.05 L
Placements: ₹4–6 LPA

Sushant University – MBA in Digital Marketing

Overview
Digital marketing specialization within a broader MBA curriculum.
Mode: On-campus, Gurugram (NCR)
Fees: ₹6.83 L
Placements: ₹5–7 LPA

Subharti University – MBA in Digital Marketing & Social Media

Overview
Budget-friendly option with a focus on social media strategies.
Mode: On-campus
Fees: ₹24,000
Placements: Entry-level roles; accessible

IIM Rohtak – Executive Program in Strategic Digital Marketing & Analytics

Overview
Short, executive-level certificate program for upskilling professionals.
Mode: Executive format (part-time)
Fees: ₹66,000
Placements: Not directly placed, focuses on professional growth

IIT Delhi – Emeritus Certificate Program in Digital Marketing

Overview
Online certificate built to complement professional experience.
Mode: Online
Fees: ₹69,000
Placements: Self-driven through credential enhancement

NDIM – Certificate Course in Digital Tools

Overview
Short-term intensive certificate focused on digital marketing tools.
Mode: Online/Hybrid
Fees: ₹15,000
Outcomes: Targeted skill enhancement for quick application

AAFT – B.Sc. in Digital Marketing

Overview
Unique undergraduate alternative to MBA; broad digital marketing foundation.
Mode: On-campus
Fees: ₹2.85 L
Placements: ₹3–5 LPA

University School of Management Studies (USMS, GGSIPU) – MBA with Marketing Electives

Overview
Offers flexibility through electives; students can tailor marketing electives toward digital.
Mode: On-campus, Delhi University-affiliated
Fees: Moderate (~₹1.8 L)
Placements: ~₹6 LPA

Quick Reference Table – Top 20 MBA/Digital Marketing Programs in Delhi (2025)

#	Institution	Mode	Duration	Fees (₹)	Avg Placement (₹ LPA)
1	Digital Scholar	Online/Hybrid	1 year	₹7 L	₹6–12 LPA
2	IIDE	On-campus	11 months	₹6.45 L	Avg ₹4.5, up to ₹12
3	Shiv Nadar University	On-campus	2 years	₹11 L	Avg ₹7, up to ₹12
4	FMS, DU	On-campus	2 years	₹1.92 L	Avg ₹34
5	NDIM	On-campus	2 years	₹12.75 L	Avg ₹12
6	IMT Ghaziabad	On-campus	2 years	₹1.5 L	₹8–18
7	Amity University	On-campus	2 years	₹14.8 L	₹6–9
8	IIT Delhi (DMS)	On-campus	2 years	IIT-level	₹20+
9	IGNOU	Distance	2 years	₹37,800	Varies
10	K.R. Mangalam University	On-campus	2 years	₹3.2 L	₹4–6
11	Jaypee IIT	On-campus	2 years	₹1.25 L	₹3–5
12	NIET	On-campus	2 years	₹1.55 L	~₹4
13	GD Goenka University	On-campus	2 years	₹4.05 L	₹4–6
14	Sushant University	On-campus	2 years	₹6.83 L	₹5–7
15	Subharti University	On-campus	2 years	₹24,000	Entry-level
16	IIM Rohtak (Exec.)	Executive	Months	₹66,000	Professional enhancement
17	IIT Delhi–Emeritus Certificate	Online	Short-term	₹69,000	Skill-building
18	NDIM Certificate Course	Online/Hybrid	Short-term	₹15,000	Tool proficiency
19	AAFT – B.Sc. Digital Marketing	On-campus	3 years	₹2.85 L	₹3–5
20	USMS (GGSIPU) MBA	On-campus	2 years	~₹1.8 L	~₹6

About Digital Marketing

Digital marketing is the practice of promoting products, services, or brands using online channels, digital technologies, and data-driven strategies. Unlike traditional marketing—which relies on physical media such as print, radio, and television—digital marketing focuses on engaging audiences where they spend most of their time: the internet.

At its core, digital marketing combines creativity with technology. It uses platforms such as search engines, social media, email, websites, and mobile apps to reach and influence customers. Through tools like analytics, marketers can measure performance in real time, refine campaigns, and personalize communication to specific audience segments.

Key Components of Digital Marketing

Search Engine Optimization (SEO) – Optimizing website content to rank higher in search engine results.
Search Engine Marketing (SEM) – Paid advertising on search platforms like Google Ads.
Social Media Marketing (SMM) – Using platforms like Instagram, LinkedIn, Facebook, and X (Twitter) for brand engagement.
Content Marketing – Creating valuable, relevant content to attract and retain customers.
Email Marketing – Direct communication with prospects and customers through targeted emails.
Influencer Marketing – Collaborating with online personalities to promote products.
Affiliate Marketing – Partnering with other websites or individuals to generate sales through referrals.
Web Analytics – Using data to understand customer behavior and improve marketing strategies.

Why Digital Marketing is Important Today

Global Reach: Reach audiences across the world instantly.
Cost-Effective: More affordable than traditional advertising.
Measurable Results: Access to detailed metrics like clicks, conversions, and ROI.
Personalization: Tailor campaigns to individual preferences and behaviors.
High Demand for Skills: Businesses of all sizes are shifting their budgets toward digital platforms.

Careers in Digital Marketing

Graduates with digital marketing expertise can explore diverse roles such as:

Digital Marketing Manager
SEO Specialist
Social Media Strategist
Content Marketing Manager
PPC (Pay-Per-Click) Specialist
Data Analytics & Marketing Insights Manager
E-Commerce Marketing Specialist

With India’s internet user base exceeding 850 million (as of 2025), the demand for skilled digital marketers is soaring. Pursuing an MBA in Digital Marketing not only equips professionals with advanced technical skills but also with managerial expertise—making them valuable assets for modern businesses.

Course Modules in MBA in Digital Marketing

An MBA in Digital Marketing blends core business management subjects with specialized digital marketing training, ensuring graduates have both leadership capabilities and up-to-date technical expertise. While the exact curriculum may vary by college, most programs cover the following modules:

Semester 1 – Management & Marketing Fundamentals

Principles of Management – Understanding organizational structures, leadership, and decision-making.
Marketing Management – Marketing concepts, strategies, and consumer behavior analysis.
Financial Management – Basics of budgeting, cost control, and investment decision-making.
Business Communication – Professional writing, presentations, and negotiation skills.
Business Economics – Economic principles applied to marketing and business operations.
Organizational Behavior – Understanding employee motivation, teamwork, and workplace culture.

Semester 2 – Digital Marketing Core

Introduction to Digital Marketing – Scope, trends, and evolution of digital platforms.
Search Engine Optimization (SEO) – Keyword research, on-page/off-page optimization, and technical SEO.
Search Engine Marketing (SEM) – Google Ads, Bing Ads, and paid search strategies.
Content Marketing – Storytelling, copywriting, and blogging for engagement.
Social Media Marketing (SMM) – Managing campaigns on Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms.
Email Marketing – Campaign creation, automation, and conversion tracking.

Semester 3 – Advanced Digital Strategies

Web Analytics & Data Insights – Google Analytics, data interpretation, and performance tracking.
E-Commerce Marketing – Selling strategies on Amazon, Flipkart, Shopify, etc.
Influencer & Affiliate Marketing – Partner collaborations and performance-based marketing.
Mobile Marketing – App store optimization, SMS marketing, and push notifications.
AI in Digital Marketing – Chatbots, AI content generation, predictive analytics.
Marketing Automation Tools – HubSpot, Mailchimp, Marketo, and CRM integrations.

Semester 4 – Capstone & Industry Integration

Digital Branding & Reputation Management – Building and protecting online brand image.
Online Consumer Behavior – Psychology behind online purchase decisions.
Performance Marketing – ROI-driven campaigns with measurable KPIs.
Project Work/Thesis – Research-based or industry-driven project on a real brand.
Internship/Live Project – Hands-on work experience in an agency, corporate, or startup.
Entrepreneurship in Digital Marketing – Setting up and managing a digital marketing agency or online business.

Certifications Included (in most programs)

Google Ads Certification
Google Analytics Certification
Meta (Facebook & Instagram) Blueprint Certification
HubSpot Content & Inbound Marketing Certification
SEMrush SEO Certification
Email Marketing Tools Certification (Mailchimp, HubSpot)